Advertising & Marketing

Email Marketing’s Billion-Dollar Surge: Projections, Pitfalls and the Path to $3 Billion by 2030
As marketers grapple with shifting digital winds in early 2026, email remains a steadfast revenue engine, with fresh projections painting a picture of steady expansion. A rep...
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AI Inboxes Upend Email Marketing’s Power Balance
Google's Gmail is transforming into an intelligent gatekeeper, wielding Gemini AI to sift, summarize and spotlight messages before users even glance at them. This shift, acce...
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Dokoupil’s Ratings Surge: CBS Evening News Hits 6.4 Million, Best in Half Decade
NEW YORK—Tony Dokoupil's CBS Evening News notched its largest audience in five years on January 19, drawing 6.4 million total viewers and 803,000 in the key adults 25-...
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2026’s Digital Overhaul: Six Forces Redefining Enterprise Operations
As enterprises race to harness technology for competitive edge in 2026, six pivotal shifts are poised to dominate digital transformation efforts. Drawing from recent analyses...
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Whatfix’s 2026 ROI Report Exposes Digital Transformation’s Hidden Costs
Whatfix, a digital adoption platform provider, has launched its State of Enterprise Digital Transformation ROI (2026) report, aiming to solidify its position amid inte...
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Digital Marketing’s Trillion-Dollar Sprint: Explosive Growth to 2033
As digital channels redefine consumer engagement, the global digital marketing industry barrels toward a $1,189.5 billion valuation by 2033, propelled by a compound annual gr...
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2026: AI Conversational Search Transforms Digital Marketing to GEO
The AI Dialogue Shift: Remaking Brand Visibility in the Era of Conversational Queries In the fast-evolving world of digital marketing, 2026 marks a pivotal moment wher...
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2026 Marketing Shifts: AI Slop, AR Triggers and Platform Power Plays
As marketers brace for 2026, short-form video continues to command consumer attention, with platforms like TikTok, Instagram Reels, YouTube Shorts and Pinterest Spotlight dom...
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AI Search Forces Agencies to Rethink SEO Playbooks
As artificial intelligence reshapes search engines, digital marketing agencies confront a stark reality: fewer clicks, abbreviated user journeys and a premium on brand author...
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AI Accelerates HVAC Marketing: Plumbing Pros Race to Harness Tools for Leads and Profits
In the competitive arena of HVAC and plumbing services, artificial intelligence is emerging as a pivotal force reshaping how contractors attract customers and streamline oper...
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Digital Experience Leaders: Crafting Personalized Journeys for Revenue Growth
Orchestrating Tomorrow's Customer Connections: The Emergent Power of Digital Experience Leaders In an era where every click, swipe, and scroll shapes brand perceptions...
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Five Proven Paths to Pinnacle Digital Customer Encounters in 2026
In the accelerating realm of digital operations, enterprises confront mounting demands for flawless customer interactions. As artificial intelligence reshapes service paradig...
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AI’s Quiet Takeover: 100 Ad Leaders Map Marketing’s 2026 Shift
In the opening days of 2026, a consensus emerges among advertising executives: artificial intelligence has shed its experimental phase to become the core machinery powering b...
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Data Fog Engulfs Agency-Client Ties as Silos Drain Billions
In the high-stakes realm of digital advertising, a deepening haze over client data is straining partnerships between brands and their media agencies, with agencies pointing f...
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