Advertising & Marketing

WPP’s AI Bet: Open Pro Empowers SMBs in Ad Wars
In the fast-evolving world of digital advertising, WPP, the British advertising behemoth, has made a strategic pivot that could reshape how small and medium-sized businesses (SM...
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Netflix Closes Boss Fight Studio Amid Gaming Strategy Shift
In a move that underscores the volatile nature of the streaming giant's foray into interactive entertainment, Netflix Inc. has shuttered Boss Fight Entertainment, the Texas-based g...
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Disney-YouTube TV Clash Risks ESPN Blackout Amid Fee Fight
Disney has issued a stark warning to YouTube TV subscribers: channels like ESPN, ABC, and others could vanish from the platform by October 30 if a new carriage agreement isn't r...
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YouTube TV Faces Disney Channel Blackout in Fee Dispute
In the high-stakes world of media distribution, YouTube TV finds itself embroiled in a contentious negotiation with Disney, as their current carriage agreement approaches its expir...
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EU Defies Trump Threats, Upholds Tech Regulations on US Giants
In the escalating transatlantic tensions over technology regulation, the European Union has shown no signs of backing down from its aggressive oversight of American tech giants, ev...
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YouTube Announces Record $8B Payout to Music Industry for 2025
In a significant milestone for digital media and entertainment, YouTube has announced that it disbursed over $8 billion to the music industry in the 12 months ending June 2025, mar...
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Apple May Disable App Tracking in EU Over DMA Pressures
In a move that underscores the escalating tensions between tech giants and European regulators, Apple has issued a stark warning: it may be compelled to disable its App Tracking Tr...
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Instagram’s New AI Tools Revolutionize Story Editing with Text Prompts
Instagram's latest push into generative artificial intelligence is transforming how users interact with its Stories feature, marking a significant evolution in social media content...
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Meta Lays Off Privacy Staff, Replaces Them with AI Amid Cuts
In a move that underscores the tech industry's accelerating pivot toward automation, Meta Platforms Inc. has laid off employees responsible for monitoring risks to user privacy, op...
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Choosing the Right Digital Signage Company
Digital signs have altered the way in which businesses communicate with their audience. The fact that it provides dynamic and continuous communication make...
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UK CMA Designates Apple, Google with Strategic Market Status in Mobile
In a significant escalation of regulatory oversight, Britain's Competition and Markets Authority (CMA) has formally designated Apple Inc. and Alphabet Inc.'s Google as holding "str...
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WPP’s AI Tool Lets Brands Skip Agencies for Ad Creation
In a bold move that could reshape the advertising landscape, WPP PLC, the world's largest advertising group, has unveiled WPP Open Pro, an AI-powered platform designed to empowe...
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Google Cuts Middle Management in Ad Sales to Streamline Operations
In the ever-evolving world of Big Tech, Google has once again made headlines by restructuring its organizational hierarchy, this time targeting middle management in its lucrative a...
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AI Era Marketing Challenges and Solutions for Insiders
In the rapidly evolving landscape of digital marketing, artificial intelligence is reshaping strategies, tools, and outcomes. Shafqat Islam, CEO of Optimizely, highlights a core pr...
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Snapchat’s AI Imagine Lens Now Free for All US Users
Snapchat has taken a significant step in democratizing artificial intelligence tools by making its "Imagine Lens" feature freely available to all users in the United States, a move...
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