Advertising & Marketing

CDK’s CDP Gambit: Unifying Dealer Data at NADA 2026
Las Vegas—CDK Global, the dominant force in automotive retail software, unveiled its built-in Customer Data Platform (CDP) at the National Automobile Dealers Association (NADA) Sho...
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CDO vs. CTO: The C-Suite Clash Reshaping Tech Leadership in 2026
In the high-stakes arena of corporate leadership, the roles of chief digital officer (CDO) and chief technology officer (CTO) are colliding with increasing intensity, driven...
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Coca-Cola’s Digital Pivot: First Chief Digital Officer Signals Tech Overhaul
In a strategic shift aimed at turbocharging its technology agenda, CIO Dive reports that...
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Dave’s Hot Chicken CMO Fuels Fire for Next Growth Surge
In the competitive arena of quick-service restaurants, Dave’s Hot Chicken has ignited a blaze with its Nashville-style tenders, propelled by word-of-mouth buzz rather than mu...
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Jeep’s ‘Jeep Things’ Gambit: Price Slashes Fuel Bold Ad Push Amid Sales Slump
Jeep, the rugged icon of American automotive heritage, unveiled its 'Jeep Things' marketing campaign on January 22, 2026, a strategic pivot aimed at reversing years of declin...
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Brand vs. Performance: Dismantling Marketing’s False Divide
In the high-stakes arena of modern advertising, a persistent rift divides marketers into two camps: those championing 'brand marketing' and those wielding 'performance market...
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Microdramas’ Grip on Ad Dollars: Marketers’ New Playbook Emerges
In the fast-evolving world of digital media, microdramas—bite-sized serialized stories optimized for mobile viewing—are reshaping how brands deploy advertising budgets. These...
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Channel99’s AI Overhaul Targets B2B Paid Search Waste
Channel99, a closely watched AI platform for B2B marketing, unveiled its Paid Search Optimization tool this week, promising to slash inefficiencies in one of digital advertis...
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B2B Marketers Bet Big on AI-Human Blend for 2026 Retention Gains
NEW YORK—B2B marketing leaders are charting a course for 2026 that fuses artificial intelligence with personal engagement, according to a fresh survey from Madison Logic. Nea...
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Kesler’s B2B Playbook Sequel Arms Marketers Against AI Disruption
In the high-stakes arena of business-to-business marketing, where artificial intelligence is rewriting the rules of engagement, Alexander Kesler, founder and CEO of INFUSE, h...
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TikTok Finalizes US Restructuring Deal with Oracle, Avoids Ban
TikTok's Eleventh-Hour Lifeline: Decoding the U.S. Entity Overhaul In a move that caps off years of geopolitical tension and corporate maneuvering, TikTok has fin...
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AI Boosts B2B Marketing Gains—But Marketers’ Paychecks Lag
In the high-stakes world of business-to-business marketing, artificial intelligence is delivering measurable returns for companies, streamlining campaigns and sharpening cust...
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Beresnev Games’ AI Marketing Triumph: Surviving ‘Larisa Dolina’ in 2025’s Gaming Arena
In the cutthroat world of gaming marketing, where budgets shrink and algorithms rule, Beresnev Games emerged from 2025 not just intact but transformed. Founder Oleg Beresnev...
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AI Video Agents: From Pitch to Pixels in Minutes
In the high-stakes arena of product marketing, where first impressions can make or break campaigns, a new breed of AI video agents is compressing weeks of production into mer...
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AI’s Marketing Blitz: Campaigns Evolve as Data Fuels 2026 Surge
In the high-stakes arena of digital marketing, artificial intelligence is rewriting the rules of engagement, propelling campaigns into an era of unprecedented precision and s...
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