MarTechPro

Can Search Improvements Make Pinterest More Valuable To Businesses?
Pinterest is becoming a better search engine, and it's likely only getting started. Have you ever used Pinterest specifically to search for something? Do you think it i...
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Ecommerce Sites Aren’t Utilizing Site Search Data Like They Should Be
SLI Systems has put out a report finding that most eCommerce sites are missing out on a big opportunity to use data from their internal site search tool to improve the effectivenes...
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Demand Media Revenue Down Thanks To Loss Of Search Referrals
Demand Media just announced its results for the third quarter. Revenue was down 2% year over year. Content and media revenue specifically was down 7%. Registrar revenue was up 11%,...
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Are You Getting More Out Of Paid Search Than From SEO?
As you've probably found out, getting your content seen in Google's organic listings is not as easy as it used to be. It's no wonder that businesses are getting more out of paid li...
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Google Image Search Changes Have Not Been Kind To Webmasters
Earlier this year, Google launched a new design for its image search, and ever since, there has been a substantial amount of backlash from webmasters claiming that the changes have...
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Yahoo Ad Revenue Disappoints, But Paid Search Clicks Are Up
Yahoo reported its Q1 earnings on Tuesday, with GAAP revenue at $1,140 million for the quarter. Revenue ex-TAC was $1,074 million. The company posted GAAP income from operations...
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You Can Get Keyword Data From Facebook Graph Search in Google Analytics
Will Facebook's Graph Search become a major piece of successful online marketing strategies? It's still in its infancy, and does only a small fraction of what it promises to do at...
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Yahoo Is Not Pleased With Its Microsoft Search Deal
That big Yahoo Microsoft search deal is not working as well as Yahoo would like. Do you think Yahoo will sever its ties with Microsoft prematurely? Do you think it shou...
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Yahoo Earnings Better Than Expected With Some Help From Search
Yahoo just released its earnings for the fourth quarter and full year 2012, beating analysts' expectations, and perhaps more noteworthy, showing solid signs for Yahoo's search busi...
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Is The Future Of Marketing In Genetics?
At risk of sounding like a total nutjob, I want to explore some interesting technologies that are developing that could one day have an impact on how marketers target their audienc...
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What Does Facebook Graph Search Mean For SEO?
Facebook has dominated the conversation in the tech world this week (for several...
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Can Bing Now Lure More Searches Away From Google?
October has been a huge month for Microsoft, and it's going to be interesting to see how the company's new products and implementations inspire Bing use. Is Bing poised...
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Googler Offers Search Marketing Tips for Small, Local Businesses
When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now inv...
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SEMPO Urges FTC To Review Search Labeling Transparency
The SEMPO (Search Engine Marketing Professional Organization) Board of Directors has sent a letter to FTC Chairman Jon Leibowitz regarding searc...
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