EnterpriseCustomer

Can AI Replace Your Customer Service Representative?
Businesses are quickly changing the way they operate by automating menial tasks with the help of Artificial Intelligence or AI. More companies are n...
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The Uncomfortable Truth About Brands’ Customer Experience Strategies
The recent 2017 Global Customer Experience Benchmarking Report from Dimension Data confirmed that CX is critical to executives. But,...
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How to Use In-Store Behavioral Data to Increase Sales
We all know that online shopping behavior is tracked in order to increase sales, but what about the behavior of brick and mortar shoppers? The Global Director of Marketing...
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Technology Helps Salespeople and the Customer Connect
Technology is impacting sales in a way never seen before as evidenced by Salesforce's massive integration of artificial intelligence into all of their various clouds and products....
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Facebook Launches Blueprint Certification, New Credentials for Digital Advertising Professionals.
As part of its Blueprint learning platform, Facebook is launching Blueprint Certification, a new credential for digital advertising...
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New Features for Google Adwords: Campaign Groups and Performance Targets
Google announced today new features in their Adwords product, campaign groups and pe...
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How to Fight Our Caveman Impulses to Create a Positive Customer Experience
This is not your granddad's customer service advice says Adam Toporek, author of the book,...
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SnapChat to Offer Advertisers Behavioral Targeting
SnapChat will soon offer behavioral targeting options to its advertisers, according to an eMarketer...
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Pinterest Launches Promoted Video for Brands
Pinterest rolls out Promoted Video, available only on mobile devices, to make them an even better marketing platform for brands. The trend toward video advertising with social medi...
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Twitter Partners with Pepsi to Launch Promoted #Stickers
Twitter announced the launch of Promoted #Stickers as a...
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How to Use Twitter to Improve Customer Service
In a recent CXweek event, Twitter Sr. Product Marketing Manager Jeff Lesser gave an interestin...
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Facebook Blocks the Ad Blockers, Refuses to Pay Ransom
Facebook is using technology to blend ads into their HTML, making ads indistinguishable to their content in order to prevent ad blocking. This only works when viewing the full HTML...
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Ad-pocalypse Now? I Think Not!
"Ad-pocalypse Now? I Think Not!" exclaimed Steve Chester, Director of Data and Industry Programmes at the...
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All Hail the Rise of Native Advertising
Native advertising, sponsored content or branded news (all the same) is booming and with some online publishers it's now their main source of revenue. It's important to note th...
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