AdvertisingDay

ContentMarketingNews

Taboola – Outbrain Merger Falls Apart

Rich Ord - September 14, 2020

ContentMarketingNews

ViacomCBS Sells CNET for $500 Million

Rich Ord - September 14, 2020

Advertising & Marketing

Apple Delaying Controversial Anti-Tracking Features

Matt Milano - September 4, 2020

SocialMediaNews

Walmart Joining Microsoft in Effort to Purchase TikTok

Matt Milano - August 27, 2020

5GRevolution

NAD Supports Some T-Mobile 5G Claims, Disputes Others

Matt Milano - August 26, 2020

Twitter May Be Looking At Subscriptions to Boost Revenue

Twitter may be looking at subscription options in an effort to boost revenue and offset sluggish ad sales....

BBB Checks Verizon On Misleading 5G Claims

The BBB’s National Advertising Division (NAD) has called Verizon out for ads that make misleading claims about its 5G coverage and speed....

High-Profile Companies Join Facebook Advertising Boycott

Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content....

T-Mobile Extends T-Mobile Tuesdays to Sprint Customers

T-Mobile took another step toward welcoming Sprint customers to the magenta family by giving them access to T-Mobile Tuesdays deals....

Twitter Testing Voice Tweets on iOS

Recognizing that text doesn’t always convey the nuances someone may be feeling, Twitter is testing voice tweets....

Facebook Will Allow Users to Hide Political Ads

Facebook has made a major change to how it handles political ads, giving users the ability to hide them for the first time ever....

AT&T Will Drop Misleading ‘5G Evolution’ Branding—Under Protest

AT&T will stop using its “5G Evolution” branding after the National Advertising Review Board (NARB) found it misleading....

Chrome Will Start Blocking Resource Heavy Ads

Google has announced that Chrome will soon start blocking resource intensive ads. Internet ads ma...

Google Expands Advertiser Identity Verification Policy

Google has announced it is expanding its advertising identification policy in an effort to improve transparency....

Without AI, Real-Time Personalization Would Not Be Possible

“How do we shorten the space between a signal that we get, say in behavioral data that we see show up either in an app or on a website, and then churn thro...

TrafficGuard Launches Free PPC Fraud Protection

Advertising fraud protection firm TrafficGuard has announced the launch of free PPC fraud protection, as well as a pay-as-you-go Pro option....

Online Ads Gaining Traction Amid Pandemic

Research shows that ads are gaining traction as more people are working online and relying on the internet for all aspects of life....

Apple Will Allow Push Notification Advertising

iPhone and iPad users may soon be receiving advertising via push notifications, according to Apple’s latest...

The Disruption In Our Industry, It’s Manic, Says Ogilvy CEO

“The pace of change, the disruption in our industry, it's...

OTT is the Next Step in the Digital Revolution for Media Buyers

OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...

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