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In the ever-evolving world of digital advertising, Google is tightening the reins on its message assets feature, a move that could significantly impact how advertisers connect with...

Google Enhances Performance Max with Asset Segmentation and Channel Insights

Google has unveiled significant enhancements to its Performance Max (PMax) campaigns, providing advertisers with unprecedented visibility into how their ads perform across various...

Meta in Talks with Google to Integrate Gemini AI for Ad Targeting

In a surprising twist for two tech giants often seen as fierce rivals, Meta Platforms Inc. has engaged in preliminary discussions with Alphabet Inc.'s Google Cloud about integratin...

Google Faces DOJ Demand for Ad Tech Breakup in Antitrust Battle

In the high-stakes world of antitrust battles, Alphabet Inc.'s Google has found itself navigating treacherous waters as regulators scrutinize its dominance in digital advertising....

Virginia Judge to Rule on Google Ad Tech Divestment in Antitrust Case

In a Virginia courtroom, U.S. District Judge Leonie Brinkema is grappling with one of the most consequential decisions in the history of digital advertising, as she weighs whether...

DOJ Demands Google Android Divestiture in Ad Tech Antitrust Trial

As the courtroom drama in Alexandria, Virginia, enters its final act, Alphabet Inc.'s Google finds itself defending the heart of its advertising empire against U.S. antitrust enfor...

Microsoft Launches Supplemental Feeds for Ad Platform Efficiency

Microsoft's Latest Advertising Innovation In a move poised to reshape how merchants manage their online advertising inventories, Microsoft has introduced Suppleme...

Google Rejects DOJ Antitrust Remedies for Ad Tech Monopoly

In a strongly worded response to the U.S. Department of Justice's proposed remedies in its antitrust lawsuit over advertising technology, Google has argued that the changes could i...

Bridging Martech and Adtech: Boost ROI with Unified Integration

In an era where data drives every decision, marketers are increasingly caught between two powerful but often siloed worlds: marketing technology, or martech, which focuses on custo...

Google’s Guide to Pricing Strategies for Shopping Ads Success

In a move that underscores Google's ongoing efforts to refine its advertising ecosystem, the tech giant has released a comprehensive new guide focused on pricing strategies for Sho...

FTC Probes Google, Amazon Over Opaque Ad Auctions and Pricing

The U.S. Federal Trade Commission has launched a formal investigation into tech giants Alphabet Inc.'s Google and Amazon.com Inc., scrutinizing whether these companies have misled...

Google Launches AI Suggested Plans in Ads Performance Planner

In a move that underscores Google's ongoing push to streamline digital advertising tools, the tech giant has introduced Suggested Plans within its Performance Planner feature for G...

Governments Weaponize Google, Facebook Ads for Propaganda

In late 2024, Philippe Lazzarini, the commissioner-general of the United Nations Relief and Works Agency for Palestine Refugees (UNRWA), stumbled upon a troubling anomaly while sea...

Google’s AI Ads: Automation Thrills Meet Skepticism and Trust Concerns

In the rapidly evolving world of digital advertising, Google's integration of artificial intelligence into its Ads platform has sparked both excitement and skepticism among markete...

Tesla Slashes X Ad Spending to $10K Amid EV Sales Dip and Google Shift

In the evolving world of digital advertising, Tesla Inc. has dramatically scaled back its promotional expenditures on X, the social-media platform formerly known as Twitter and own...

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