Zynga today announced the launch of a new Facebook game called Adventure World, which was unveiled last month.

Zynga is of course responsible for some of the most popular games on Facebook, such as Farmville and Cityville (among others). The new game, the company says, features a total game board, which is 40 times the size of other Zynga games including Farmville.

Sounds like a money maker.

The game lets players customize 3D avatars and keep inventory of things like machetes and pickaxes, which help them to avoid various booby traps.

Players can select and control up to 12 of their Facebook friends across game boards and take advantage of their friends’ tools.

“When we joined the Zynga family a year ago, our goal was to not only create a game unlike any other in the social gaming space today, but to create a completely new genre,” said Nabeel Hyatt, GM of Zynga Boston. “We call this genre social adventure, one where players can explore, discover and team up with friends on an adventure of a lifetime. We hope our players have as much fun playing the game as we had building it.”

Players can acquire what Zynga calls a “huge variety of art and game assets larger than any previous Zynga game at launch.”

Yep, money maker.