Content publishers are excited about the iPad and other tablet devices. Such devices provide readers with a new way of interacting with content. Print publishers, in particular, are hopeful that this kind of publishing can make up for some of the losses they have experienced on the print side.
As Adobe notes, WIRED launched its digital edition earlier this year and sold more issues than the newsstand version without cannibalizing print sales). That was created with Adobe’s InDesign CS5, along with some other technologies, which the company said today will be available on Adobe Labs later this summer. This means more publishers will be able to use them and create their own digital magazines.
Adobe refers to the set of technologies as The Adobe Digital Magazine Workflow.
"Using this Digital Magazine Solution, these publishers can create immersive content without having to hire additional developers or invest in extensive retraining for staff," says Adobe’s Dave Dickson. "Publishers can add interactivity without writing code via InDesign and create monetizable digital magazines for the Apple iPad – with other platforms and devices expected in the future."
Adobe says it will be posting the publishing technologies involved in the magazine workflow, including the tools for adding advanced interactivity and bundling content, on Adobe Labs in late summer. This will come with the appropriate documentation.