In a move that has stirred significant attention across the creative industry, Adobe is implementing substantial changes to its Creative Cloud subscription model in North America, effective June 17, 2025.

The company is discontinuing its current Creative Cloud All Apps plan and replacing it with two new tiers: Creative Cloud Pro and Creative Cloud Standard.

Adobe’s New Pricing Structure

The Creative Cloud All Apps plan, which has been the flagship offering at $59.99 monthly, will be rebranded as “Creative Cloud Pro” with a price increase to $69.99 per month. This represents a 16.7% price hike for existing subscribers upon their next renewal after the implementation date.

According to Adobe’s official documentation on its HelpX page, the Pro tier will include unlimited access to standard generative AI features (such as Generative Fill in Photoshop) and 4,000 monthly generative credits. These credits can be used to generate up to 40 five-second videos or translate up to 14 minutes of audio and video monthly. The plan also includes Firefly Boards, compatibility with non-Adobe generative AI models, and 100GB of cloud storage.

Simultaneously, Adobe is introducing a new lower-cost option called “Creative Cloud Standard,” priced at $54.99 per month for new subscribers. This creates a bifurcated pricing strategy that offers both a more affordable entry point and a premium tier.

Petapixel reports that as of May 15, 2025, current Creative Cloud All Apps subscribers in North America already have access to the enhanced features that will be part of the Pro plan, allowing them to sample these benefits before the price increase takes effect.

Controversial Billing Practices

This pricing restructure comes at a particularly sensitive time for Adobe, as the company’s subscription and billing practices have recently come under legal scrutiny. The Federal Trade Commission has filed a lawsuit against Adobe, alleging that the company has been deceiving customers and creating unnecessary hurdles for those attempting to cancel their subscriptions.

The timing of these new pricing tiers raises questions about Adobe’s strategy, especially given the controversy surrounding its cancellation policies. Critics argue that the introduction of a lower-priced Standard tier alongside the more expensive Pro option could be seen as an attempt to retain customers who might otherwise cancel their subscriptions due to the price increase.

Further complicating matters are reports of problematic internal attitudes toward customer billing. WebProNews published revelations about an Adobe executive who allegedly compared the company’s hidden early termination fees to “heroin” — suggesting an awareness of their addictive and potentially harmful nature to consumers.

Industry Implications

The creative professional community has expressed mixed reactions to these developments. While the enhanced AI capabilities in the Pro tier offer significant value for power users, the price increase comes at a time when many freelancers and small studios are still navigating post-pandemic economic challenges.

Digital Photography Review notes that education pricing is also changing, with students now paying $19.99 for the first year and $34.99 thereafter.

Adobe has stated that existing Photography plan subscribers will not see any pricing or monthly generative credit changes, providing some relief to photographers who use a more limited set of Adobe’s creative tools.

For industry professionals who rely heavily on Adobe’s ecosystem, these changes represent a significant shift in the cost structure of essential tools. The critical question remains whether the enhanced AI capabilities and additional features will deliver sufficient value to justify the increased investment, particularly against the backdrop of controversial billing practices that have attracted regulatory attention.