AdMob has introduced new software developer kits for Android, iPhone, and Flash Lite in a move the company says makes it easier for developers to make money across multiple platforms. AdMob has also introduced the Adaptive Mobile Ad unit, an industry first, which enables PC sites to monetize on mobile traffic.
"Developers and publishers are building engaging services across multiple mobile platforms and need the tools to effectively monetize their traffic," says AdMob CEO Omar Hamoui. "The explosive growth we’re seeing makes it an exciting time to be an important part of the mobile advertising industry. We’ve worked very hard to create innovative ways to help mobile developers achieve their goals and easily manage their business – whether on the iPhone, Android or other emerging platforms."
AdMob also introduced new tools to enable publishers to manage their mobile business, including a new Publisher Dashboard, an enhanced reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.
The dashboard provides a customizable interface for publishers to view stats for mobile sites and various apps in one location. The enhanced reporting UI gives publishers the ability to customize and save reports on a regular basis. The new reporting API lets publishers and advertisers build their own tools and dashboards. The server side SDK controls let publishers control display/format of ads in their apps.
AdMob says 31% of developers in its network are working across multiple mobile platforms, and nearly half plan on developing on more than one in the next six months. Over 70% of iPhone developers plan to develop for Android over the next six months, according to the firm. About half of Android developers, they say, will develop for the iPhone.