Cloud computing’s promise of scalability has morphed into a costly trap for enterprises, with roughly 30% of spending wasted on unused resources and misconfigurations, according to industry estimates cited across multiple reports. Enter Adaptive6 Inc., an Israeli startup emerging from stealth with $28 million in Series A funding, bringing its total to $44 million. The company, led by U.S. Venture Partners, aims to slash these bills by treating cost overruns as security vulnerabilities, tracing them to precise lines of code for engineer-led fixes.

The round, announced January 28, 2026, drew participation from New Era Capital Partners, Pitango VC, Forgepoint Capital, and Vertex Ventures. “Cloud cost has been treated as a finance problem, but finance doesn’t own the code,” said Aviv Revach, CEO and co-founder of Adaptive6, in a statement shared via Yahoo Finance. “The only way to actually fix cloud waste is to shift-left and bring cost governance into the engineering workflow.”

Adaptive6’s platform scans multi-cloud environments including AWS, Google Cloud Platform, Microsoft Azure, Snowflake, Databricks, and Infrastructure as Code repositories like GitHub and Terraform. Its proprietary engine detects over 200 types of waste, including ‘shadow waste’—hidden inefficiencies missed by traditional tools. Issues are traced via ‘Cloud-to-Code’ technology to the exact code line, notifying the responsible engineer with context and AI-generated remediation options, such as one-click fixes or automated pull requests into CI/CD pipelines.

From Fintech Pivot to Cloud Efficiency Pioneer

Founded in 2021 as a fintech venture, Adaptive6 nearly collapsed amid the post-2021 market downturn, shrinking to five employees before pivoting to cloud optimization in 2024. The founders—Revach (CEO), Omer Müller (CTO), and Eyal Brosh (COO & Chief of Engineering)—are alumni of Israel’s elite Unit 8200 intelligence unit and previously sold a company to Taboola. “We come from a cybersecurity background and saw an opportunity in a field that is close to cyber,” Revach told CTech. “Existing solutions focus mainly on forecasting costs… They don’t address the technological waste in the cloud.”

This engineering-first approach, dubbed Cloud Cost Governance and Optimization (CCGO), integrates with tools like Jira, ServiceNow, Git, and CI/CD pipelines. It not only remediates but prevents waste pre-deployment through shift-left policies. Customers report 15% to 35% reductions in cloud spend; one misconfiguration fix alone saved over $1 million annually, as noted in coverage by VentureBeat.

The platform distinguishes itself by avoiding over-reliance on generic AI coding agents, which can introduce new inefficiencies, especially in AI workloads like over-provisioned LLM throughput on AWS or outdated Python versions. Instead, it leverages expert-curated rules alongside AI for precise fixes, right-sizing Kubernetes resources without performance hits and gamifying efficiency scores to foster cultural change.

Enterprise Traction Fuels Investor Confidence

Adaptive6 already serves dozens of Fortune 500 and Global 2000 firms, including Bayer AG, Ticketmaster, and Norstella. “It’s a game changer for cloud cost governance and optimization,” said Michael Aideloje, Bayer’s lead product manager for cloud FinOps, per SiliconANGLE. “As a large enterprise with complex infrastructure, Adaptive6 has helped us regain control of cloud waste and empowered our engineers to eliminate it at scale.”

Jacques Benkoski, general partner at U.S. Venture Partners, praised the model: “They’ve brought the cybersecurity playbook to FinOps: detect, trace to code, remediate. Their growing enterprise traction confirms the strength of their vision and execution,” as quoted in the Yahoo Finance release. With 51 employees—37 in Israel, others in Hungary and the U.S.—the firm is scaling amid a market where cloud waste exceeds $200 billion annually out of $1 trillion in total spend, per Globes.

Available on AWS Marketplace and Microsoft AppSource, Adaptive6 governs both cloud and code agentlessly, auto-identifying resource owners and enforcing preventive guardrails. Its focus on applicative waste, like inefficient code in AI-generated scripts from tools like Amazon Bedrock, positions it against incumbents such as Finout, Cloudability, and IBM’s Turbonomic, which emphasize monitoring over code-level intervention.

Engineering Workflows Reshape FinOps Discipline

“Finance doesn’t own the code. The only way to actually fix cloud waste is to bring cost governance into the engineering workflow,” Revach emphasized to SiliconANGLE. By embedding notifications in Slack, Jira tickets, or GitHub PRs, Adaptive6 shifts FinOps from finance-led reporting to developer action, addressing the 31% average waste rate cited by VMware in earlier analyses.

The startup’s resilience—bouncing back from near-reset to rapid growth—mirrors Israel’s high-tech tenacity, with funding reminiscent of peers like Finout. As enterprises grapple with AI-driven cloud surges, Adaptive6’s playbook could standardize cost governance, much like cybersecurity tools did for vulnerabilities.

Backed by cybersecurity veterans, the platform’s multi-cloud support and proactive prevention signal a maturing market response to ballooning bills, empowering engineers to cut costs at scale while preserving performance.