Lingerie makers in Japan have come up with a clever marketing strategy to get the word out about what Prime Minister Shinzo Abe calls “Abenomics”: put pretty women in sexy padded bras and compare it to inflating the economy.
Abe, whose primary objective is to stimulate percent inflation in his country’s struggling economy, has got several companies backing him, including lingerie house Triumph. Their bras are insanely popular in Japan and have a loyal following after concepts like “solar-powered” and “husband hunting” hit the markets. Their latest creation, the “Abenomics” model, won’t be for sale, but rather strictly used to promote for the brand.
“To link in with ‘Abenomics’ and its three arrows of growth economic strategy, we decided to create something aimed at women. So with that in mind, we came up with the ‘Branomics Bra’,” Triumph spokeswoman Yoshiko Masuda said. “We’ve put in these pads that boost the bra’s cups by 2 percent. We hope that as the Japanese economy grows, we can also help bust sizes to get bigger.”