Today, The Onion launched Clickhole, its self-described “latest and greatest online social experience filled with the most clickable, irresistibly shareable content anywhere on the internet.”

And here’s why it’s absolutely everything.

1. It’s literally impossible to tell the difference between a Clickhole article and a BuzzFeed article:

I mean literally, amirite?

2. It’s literally impossible to tell the difference between a Clickhole article and an Upworthy article:

I mean literally, aminotwrong?

3. They’re refreshingly honest about their mission. This is a no-haters zone, so if you’re trying to be negative it just hain’t gonna happen!

Content only goes viral if people like it and want to share it. It’s all about making the world a better place, I think.

4. Clickhole, by disguising itself as a “clickbait parody” site, is able to enjoy the best of both worlds. On one hand, it’s able to do what The Onion does best – lampoon the countless, unfathomably inane aspects of our culture in a way that contains both humor and poignancy.

And on the other hand, it allows The Onion to produce the very same content that it’s lampooning – that highly-shareable, mindless content that’s made Buzzfeed and Upworthy the king and prince or viral content. And make money off of it!

OMG, meta alert!

5. This John Mulaney reference:

6. There is no 6. It’s like the spoon LOL.