2012 MTV Movie Awards Integrates Twitter Voting

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In just a few days, on June 3rd, MTV will be hosting its well-known Movie Awards show. This is where the MTV audience (now mostly reality-based) can vote on which movies they would like to receive the best award for.

What makes MTV-related awards shows so big is not just the award giving, but the shenanigans that happen during the awards shows themselves. For example, some of the most talked about events have happened during the sister awards show of the VMAs (Video Music Awards): guy climbing the set, the kiss between Madonna and Britney Spears, and the Kanye/Beyonce/Taylor Swift incident. Who knows what will happen during this year's MTV Movie Awards?

With this year's MTV Movie Awards, fans/viewers can vote for their favorite hero in the "Best Hero" category prior to the award show by tweeting the name of the hero, along with a Twitter hashtag as supplied below.

Nominees for "Best Hero":

  • Harry Potter (Harry Potter) - #votepotter
  • Katniss Everdeen (Hunger Games) #votekatniss
  • Captain America (Captain America) #votecaptain
  • Thor (Thor) #votethor
  • Jenko (21 Jump Street) #votejenko

The MTV Movie Awards will also be integrating the following social media elements (source: Mashable):

  • Twitter Tracker - Like MTV did during the Video Music Awards in August, it will dissect Twitter conversations in a visualization that displays popular moments and celebrities. The feature will allow users to view how many tweets per minute any moment is garnering and share photos of certain moments across social networks.
  • Facebook Tracker - MTV will introduce a Facebook Tracker to keep tabs on the level of Likes and shares of Movie Awards moments shared on its Facebook page.
  • All-Access Live - The show’s second-screen experience for desktops and mobile devices will give viewers six camera angles (red carpet, dressing room, paparazzi, audience, balcony and MTV cut), sharing capabilities, a place to chat with fellow viewers and animated GIFs from celebrities on the red carpet. The GIFs will be posted on MTV’s Tumblr blog.
  • Shazam - The ceremony will be Shazam-enabled, meaning viewers can use the app during the broadcast to buy performers’ music and watch social media interactions.
  • Post-show Features - MTV will have a red carpet galleries and interviews, backstage video highlights and editorial coverage of the show and winners.

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