19 Core Skills Redefining Internal Comms Leadership in the AI Era

As AI floods workplaces with data, internal comms leaders must master 19 skills from agile storytelling to principled candor, blending tech efficiency with human trust to combat overload and disengagement.
19 Core Skills Redefining Internal Comms Leadership in the AI Era
Written by Zane Howard

Technology has upended how companies share information internally, demanding leaders who blend digital savvy with human insight. A recent Forbes Communications Council compilation outlines 19 essential skills from industry experts, emphasizing agility amid AI-driven disruption. “The expansion of AI and digital tools has raised expectations while heightening the human risks of information overload, disengagement and the erosion of trust,” the panel notes.

These capabilities emerge as organizations grapple with exploding data volumes and hybrid workforces. Leaders must now distill chaos into clarity, fostering trust in volatile times. As Poppulo’s 2026 trends report highlights, internal comms pros must provide “counsel, judgement and the ability to hold up a mirror to leadership—even when the reflection is unflattering.”

Ragan Communications predicts 2026 will see communicators humanize uncertainty, with transparent dialogue becoming key amid layoffs and AI shifts. This article dissects the Forbes skills, weaving in fresh industry voices for a comprehensive view.

Mastering Agile Storytelling for Trust

Caroline Johns of Saatva leads with “Agile Storytelling That Turns Complexity Into Trust,” urging leaders to blend data and empathy into narratives that inspire shared purpose. Kara Krause of E.J. Krause & Associates adds the need to “distill information overload into meaning,” interpreting audience signals for actionable stories tied to strategy.

Odette Maher of Symphony stresses “Strategic Judgement Rooted In Trust And Timing,” warning that poor timing can shatter credibility even as AI simplifies content creation. These foundational skills position comms as strategic assets, not mere broadcasters.

Embracing Risk and Authenticity

Francesca Pezzoli of Looper Insights champions “Calculated Risk-Taking Based On Intellectual Curiosity,” advocating a Socratic mindset: “The only thing I know is that I know nothing.” Tom Wozniak of OPTIZMO Technologies insists “Authenticity As The Foundation Of Communication” endures, as tech cannot replicate honest leadership.

Rhodes Kriske of InvestiNet emphasizes “Differentiation Between Noise And Signal,” turning data distractions into strategic edges. Bob Pearson of The Next Practices Group pushes “Question-Centered Communication Design,” advising: “Learn what your employees ask of AI and you will forever improve how you reach them.”

Harnessing Emotional Intelligence

Natalia Kowalczyk of The CXOnsiglieri Company calls emotional intelligence the “quiet superpower,” essential for navigating change. Jennifer Best of AmICredible prioritizes “Credibility Built Through Transparency And Trust,” noting brands leading internally with authenticity drive revenue and loyalty.

Jennifer Jackson of Actian demands “Adaptability That Frames Change As Opportunity,” with leaders modeling resilience. Cameron Partridge of Humanforce advocates “Systems Thinking That Connects Insight To Action,” grounding AI in story and clarity.

Elevating On-Screen Presence and Relevance

Ellen Sluder highlights “Confident On-Screen Presence And Presentation Mastery,” vital for remote teams, recommending media training for Q&As. Rekha Thomas of Path Forward Marketing insists on “Ruthless Relevance In Message Selection,” sharing only content employees will use amid AI efficiency.

Patrick Ward of Vanguard stresses “Advanced Data Fluency That Links Insight To Behavior,” correlating analytics with engagement and retention. Emily Burroughs of EB Connection positions “Empathy-Driven Communication That Makes People Feel Seen” as the edge over AI scale.

Balancing Tech with Human Judgment

Lauren Parr of RepuGen urges balancing “Automation With Human Judgment,” using tech for speed but empathy for trust. Marie O’Riordan champions “Principled Candor That Cuts Through Spin,” building trust with evidence-based honesty.

Camille Weleschuk of ATB Financial calls for “Accuracy And The Ability To Pause,” verifying facts in fast environments. Joe Ariganello of Veracode ends with “Simplification That Drives Retention And Action,” countering overload with relevant takeaways.

Industry Echoes: Trends Amplifying These Skills

Beyond Forbes, Poppulo forecasts IC leaders stepping into power with confident counsel. Ragan‘s Sean Devlin anticipates ongoing AI guidelines and transparent uncertainty handling, echoing Forbes’ timing and candor.

HR Executive reports 52% of employees prefer in-person updates, underscoring empathy and presence. Cerkl’s trends cite Gallup’s emphasis on trust via transparent reporting, aligning with credibility skills.

From X Insights to Real-World Application

On X, Sumer Datta stresses emotional intelligence as leadership’s core: “If you can’t read people, you can’t lead people.” Advised Skills lists leadership visibility and two-way loops, mirroring question-centered design. Jeppe Hansgaard declares content delivery obsolete, prioritizing connection.

These voices reinforce Forbes: human skills like reading rooms and adapting outpace AI. Ragan’s webinar with IBM’s Kirsten Fowles Graham and T-Mobile’s Lisa Worthington highlights measuring AI initiatives, tying to data fluency.

Strategic Imperatives for 2026 Leaders

IoIC’s 2025 IC Index, via CAKE Communications, names leadership communication the top differentiator. Only 13% rate org comms perfectly, demanding authenticity and empathy.

ROI notes comms as “clarifier in chief” amid uncertainty, amplifying simplification needs. As DDI’s trends add, future leaders build credibility across cultures with resilience. Mastering these 19 skills, plus trends like AI orchestration from Unily, equips pros to drive culture and performance.

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