Zynga Rolls Out New “With Friends” Game

By: Amanda Crum - June 8, 2012

Zynga is responsible for one of the most addictive games on the web right now–Words With Friends–and they’re about to unveil a new one with a more simplistic premise that could appeal to younger users.

“Matching With Friends” will be rolled out in Canada and Australia this week for iPhone and iPad and will jump to other markets over the next several weeks; like its Scrabble-like counterpart, there will be a free downloadable version as well as a paid, ad-free version offered.

The gameplay is similar to “Words”, but it uses colored blocks instead of letters. It originally began as a picnic-inspired game but evolved over time; creator Paul Bettner says his games stem from the things he enjoyed a child and revolve around the social experience of entertainment.

“You know that you have a connection with someone when you are playing a game,” he said. “But you don’t have to be talking to them about something. … You have the opportunity to connect more deeply with them, but you don’t have to.”

By partnering with social media giant Facebook, Zynga brings their games into more homes and mobile devices than they ever could on their own, and have seen a huge rise in success since social games like “Farmville” spawned an enormous following. But, some say, Facebook is just as lucky to have Zynga and their ad revenue. Either way, it looks like the game developer will be around for a while, creating more forms of entertainment to keep us occupied.

Amanda Crum

About the Author

Amanda CrumAmanda Crum is a writer and artist from Kentucky. She's a fan of Edward Gorey, Hunter S. Thompson, and horror movies. You can follow her on Google:+Amanda Crum

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    I recently was sent a challenge from my daughter to partake in a game of “words with friends”. It was 1:30 in the a.m. when I finally texted her and told her I was going to bed.At 5:30 a.m. when I am usually getting my first 10-40w cup of coffee I was sitting at my PC and challenged her to a game. It is now 7:40 a.m. and no response. Kids now a days! Definitely an addictive game.

    Between nightlings.com and this game,I won’t have time to listen to my wife talk. Hmmmmmm….is there a pattern emerging?