Zappos was reportedly hacked, with cyber criminals infiltrating the company's servers here in Kentucky, though the company maintains that no "critical" credit card or payment info was accessed.
Still Zappos sent an email around to customers, which said:
First, the bad news:
We are writing to let you know that there may have been illegal and unauthorized access to some of your customer account information on Zappos.com, including one or more of the following: your name, e-mail address, billing and shipping addresses, phone number, the last four digits of your credit card number (the standard information you find on receipts), and/or your cryptographically scrambled password (but not your actual password).
The better news:
The database that stores your critical credit card and other payment data was NOT affected or accessed.
For your protection and to prevent unauthorized access, we have expired and reset your password so you can create a new password. Please follow the instructions below to create a new password.
We also recommend that you change your password on any other web site where you use the same or a similar password. As always, please remember that Zappos.com will never ask you for personal or account information in an e-mail. Please exercise caution if you receive any emails or phone calls that ask for personal information or direct you to a web site where you are asked to provide personal information.
We sincerely apologize for any inconvenience this may cause. If you have any additional questions about this process, please email us at email@example.com.
TechCrunch shares an email from Zappos CEO Tony Hsieh to the company's employees which says:
The most important focus for us right now is the safety and security of our customers’ information. Within the next hour, we will begin the process of notifying the 24+ million customer accounts in our database about the incident and help step them through the process of choosing a new password for their accounts. (We’ve already reset and expired their existing passwords.)
Zappos was acquired by Amazon in 2009.