YouTube Kills Video Responses, Cites Terrible User Engagement

    August 28, 2013
    Josh Wolford
    Comments are off for this post.

Starting September 12th, you’ll no longer be able to leave a video response as a comment on a YouTube video.

Google is sunsetting the video response feature, and according to them, it’s because nobody ever used it. In fact, the YouTube team says that video responses currently sport a click-through rate of just 0.0004%. To put that into real life numbers, only 4 YouTubers out of every million will click on a video response if they see it.

YouTube says that creators should now focus on titling, hashtags, and descriptions to get their videos seen.

“In the meantime, you can continue to encourage fans to upload videos with specific titles, hashtags or descriptions (e.g., Video Response To Taylor Swift’s Video “22”), so you can find these by searching for them. If you want to highlight them, you can use playlists and channel sections instead of displaying these videos below yours. Any video responses you or your fans have made will still be available and discoverable,” says YouTube.

In the future, YouTube says that they will let video creators share video links in comments, which they say will add context to videos and in turn drive engagement.

The post on the YouTube creators blog is receiving quote a few responses, and some of them are from pissed off creators.

“You have got to be kidding me? Video responses is what made youtube. You know how many close friends I have made just by video responses alone? What are you doing youtube? The site us original posters knew has officially been killed. How about working on your mobile app and being able to comment back to a viewer. Arrrrgh, soo frustrating,” says one user.

“A disgusting lack of vision and understanding about the community aspects of your site. Video responses are not intended for general consumption but rather are geared towards conversation that extends beyond the ridiculous character limits imposed by your comment system. The feature (when used at its best) is used by creators to connect with their audiences not for self promotion and spamming. Algorithmic number crunching should not be the factor that ends this feature,” says another.

What do you think? Were you a fan of YouTube’s video responses?

  • Lester

    Most dictators do not play well with others so why should google be any different?

  • http://www.CrowdedSquare.com Briant Williams

    Personally the comment section on YouTube is just as important as the videos. Once in awhile great companies come along an change the game, then they end up being like the companies they were going up against in the first place.

    It was a great place to support my video..(The Drunk Driver Alert Mobile App). We’re also on Indiegogo.


  • eggsonthesmile

    In other news, I am the growling onion and I go GGRRRRRRRR!!!! I farted very slowly, tenaciously, and carefully all while smiling very warmly.

  • Mick

    Great decision. It’s mainly just people who like to hear themselves talk anyway.

    • Rich Brandson

      In total agreement with you. And most of those 13 yr olds will never reach the professionalism of Ron Burgundy in front of a camera.

  • Dave Waldman

    The article says that in the future, they’ll allow you to share video links in comments. I think this is more useful than video responses – you can still respond with a video, but add a comment of explanation as well.

  • http://battlefield4betakeys.net battlefield 4 beta keys

    Hello are using WordPress for your site platform?
    I’m new to the blog world but I’m trying to get started and
    set up my own. Do you need any html coding knowledge
    to make your own blog? Any help would be greatly appreciated!

  • http://facebook.com/BrightSparkSocialMedia Angelique

    I just learned that video commenting has been disbanded, but I’m not surprised. I don’t know anyone other than spammers who ever posted a video response to any of my videos.

    People just didn’t understand the SEO/SMO value in video comments.

    However, I don’t think YouTube or Google has a lack of foresight…the platforms are evolving. Google+ Hangouts and Hangouts on AIr are rocketing forward, and that will replace YouTube commenting…in fact it already has since on some HOA videos people can click the button under it and start a video call right from the video they’ve been watching.

    It’s far more interactive than just posting a video comment.

    I do agree that it would be better if we could post links in comments, but I understand why it’s not set up that way…there would be more spam and trolls than there already are now.