Yelp Expands Into Argentina, Its 27th Country
Yelp continues to expand internationally with a launch in Argentina, its 27th market. This comes just two months after Yelp’s Mexico launch, further expanding the company’s presence in Latin America, which also includes Brazil.
People in Argentina can now create accounts at Yelp.com.ar. The iPhone and Android apps as well as business owner tools will also be available in the country.
“Our 27th country is one of the world’s largest wine producers and known for their top quality leather goods,” says Miriam Warren, VP New Markets at Yelp. “Whether you’re looking for a meaty Malbec, a delicious dulce de leche, or a cowhide belt to hold up your pants while exploring Argentina’s diverse landscape, locals will now be able to find their favorite businesses on Yelp.”
“Yelp’s vibrant, global community has contributed more than 57 million rich, local reviews and now people all across Argentina can use Yelp to discover and rate everything from the best steak or empanadas in town to milongas where they dance tango to the nicest hotels by the mountains, the beach or the countryside,” the company says. “Locals will be able to take advantage of Yelp from their desktop or mobile devices in Spanish or in any of the other 14 languages supported.”
Between its Mexico and Argentina launches, Yelp announced a launch in Japan.
Yelp is often in the headlines for complaints from business owners. CEO Jeremy Stoppelman indicated that it sees a fair amount of complaints in international markets as well.
The Better Business Bureau defended the company in a report this week. It gives Yelp an A+ rating.
Image via Yelp