Yelp commissioned Nielsen to field a consumer survey on where Americans intend to do their holiday shopping this season and what gets them shopping at local businesses.
According to this, eight out of ten are likely to shop at local businesses during the holiday season, and about half of the local shoppers expect to spend over $100 at small businesses. 44% of those shoppers intend to begin their shopping ahead of Thanksgiving.
"And it’s not just retail businesses getting in on the action: six in ten local shoppers are looking to buy experience-based gifts such as a restaurant gift certificate, massage, or theater tickets," writes Darnell Holloway on Yelp's blog.
The company put together an infographic with these stats and more.
In Holloways' blog post, there are tips for businesses to get more out of Yelp to prepare for the holiday season.
Image via Yelp