Yahoo’s New Web Shows Geared Towards WomenBy: Chris Gabbard - April 2, 2012
Yahoo! today launched the second season of its women’s slate of original programming on Yahoo! Screen. The second season includes three new shows: “Style Studio with Rebecca Minkoff” coming May 2012, “The Yo Show on Yahoo!,” featuring entertainment news reporter Michael Yo (launching today), and a new version of “In the Dressing Room with Cat Deeley” hosted by the fashion expert and TV personality (coming spring 2012). Yahoo! has also renewed five shows from the original women’s slate including “Let’s Talk About Love” with Niecy Nash, “Reluctantly Healthy” with Judy Greer, “Ultimate Surprises” (formerly known as “Ultimate Proposal”) with Cameron Mathison, “Chow Ciao!” with Fabio Viviani, and “Blue Ribbon Hunter” with Allison Fishman – all of which originally debuted in October 2011. Morgan Spurlock’s “Failure Club,” launched in November 2011, will continue documenting its year-long project; “omg! NOW.” From October 2011 to February 2012, the women’s slate shows have been streamed over 200 million times and reaches 61 million visitors per month.
The new line-up:
Style Studio with Rebecca Minkoff (Debuts May 2012)
Host: Rebecca Minkoff
Show Description: Designer Rebecca Minkoff opens up her studio to women who are stylistically lost and have the “profile pics” to prove it. Through her three step process, Rebecca will help women discover their own unique sense of style and create the online profile picture that will help them achieve their dreams– a new job, a new relationship, or just making new friends.
In The Dressing Room with Cat Deeley (Debuts Spring 2012)
Host: Cat Deeley
Show Description: Deeley gives viewers the opportunity to take a sneak peek into her dressing room as she readies for “So You Think You Can Dance”
The Yo Show on Yahoo! (Debuts April 2, 2012)
Host: Michael Yo
Show Description: Focused on the latest in pop culture and entertainment. Hosted by Michael Yo, former celebrity correspondent for E! News, the show is anchored with “The Week’s Hot List” summarizing the week’s events in pop culture. The daily format will showcase a variety of entertainment features including exclusive celebrity interviews, comedy, and buzz worthy editorial.
Let’s Talk About Love (Season 2)
Host: Niecy Nash
Show Description: Comedienne Niecy Nash (Reno 911, Dancing with the Stars, Clean House) hosts this weekly relationship show. In February 2012, “Let’s Talk About Love” had nearly 2.7 million unique visitors per month, making it #11 of the top 25 shows on the Web.
Reluctantly Healthy (Season 2)
Host: Judy Greer
Show Description: Actress Judy Greer (The Descendants, Arrested Development) sets out to become a healthier woman with the help of various health and fitness experts such as celebrity trainer Tanja Djelevic and health coach Carey Peters. In February 2012, “Reluctantly Healthy” had over 2.4 million unique visitors per month, making it #12 of the top 25 shows on the Web.
Ultimate Surprises (Season 2, previously known as “Ultimate Proposal”)
Host: Cameron Mathison
Show Description: With the help of a team of experts, special events are transformed into unforgettable surprises. In February 2012, “Ultimate Proposal” had nearly one million unique visitors per month, making it #25 of the top 25 shows on the Web.
Blue Ribbon Hunter (Season 2)
Host: Allison Fishman
Show Description: Will introduce you to cutting-edge food trendsetters, bizarre eating competitions, award-winning recipes and people you’ll remember for a lifetime. In February 2012, “Blue Ribbon Hunter” had nearly 1.1 million unique visitors per month, making it #22 of the top 25 shows on the Web.
Chow Ciao! (Season 2)
Host: Fabio Viviani
Show Description: A cooking program in which celebrity chef host Fabio Viviani (Top Chef Season 5, restaurateur, cookbook author) brings ease and entertainment to Italian cuisine. He uses fresh ingredients to prepare easy-to-follow recipes, simple comfort food dishes, and flavorful Italian meals in 15 minutes. In February 2012, “Chow Ciao!” had over 1.4 million unique visitors per month, making it #19 of the top 25 shows on the Web.
The Failure Club (Continuation of Series)
Host: Morgan Spurlock
Show Description: Morgan Spurlock (Super Size Me, 30 Days POM WONDERFUL PRESENTS THE GREATEST MOVIE EVER SOLD) has teamed up with Yahoo! Screen to create a new documentary series for Yahoo!’s original video programming. “Failure Club,” is about embracing the fear of failure in order to change your life. Meeting each week over the course of a year, seven different people come together to form this unique club where they encourage each other to achieve the things they’ve only dreamed of. In February 2012, “The Failure Club” had over 1 million unique visitors per month, making it #24 of the top 25 shows on the Web and the only serialized web reality show in the top 25 set.
omg! NOW (Continuation of daily show)
Host: Kristen Aldridge
Show Description: “omg! NOW” is one of the most watched video programs online, covering the latest entertainment news and happenings in the ‘celebrisphere.’ Hosted by Kristen Aldridge, this daily video program on omg! from Yahoo! (http://omg.yahoo.com), the leading entertainment news site, captures the biggest news in entertainment the minute it happens. From the newest movies to the coolest styles, and the latest break-ups, this fast-paced program gives you everything you need to know about Hollywood in less than two minutes flat. In February 2012, “omg! NOW” had nearly 13 million unique visitors per month, making it the #1 most watched show on the Web*. (Yahoo! Studios) http://screen.yahoo.com/women/omg-now/