Yahoo to Make Mobile Presence Felt in Brazil
Yahoo announced a partnership with TIM Brasil, one of Brazil’s largest mobile carriers. The partnership will see Yahoo powering the search experience on TIM’s mobile portal. Yahoo will also provide links to various Yahoo mobile services.
"With this multi-year agreement, we’re displacing our largest search competitor as TIM’s trusted partner," says Melissa Beltrao, Director, Yahoo Mobile Brazil. "TIM Brasil subscribers now have the ability to easily and quickly find topics of interest."
"Partnerships are key to our strategy as they help us build and extend the reach of our mobile services to new and existing audiences around the world," she says.
The partnership, Yahoo says, builds on existing relationships with Telefónica’s Vivo and América Móvil’s Claro, as well as 100 other OEM and carrier partners globally.
According to Yahoo, Brazil has a mobile penetration rate of nearly 95%. TIM, has over 41 million mobile subscribers in Brazil.