Is Yahoo Doing E-Commerce Right With Its New Stores?

By: Chris Crum - August 14, 2014

The Yahoo Stores brand has been around for a long time, but on Thursday, Yahoo introduced the new Yahoo Stores, which it says will let people turn their ideas into businesses in less than two minutes.

Are you interested in using the new Yahoo Stores to sell online? Do you expect it to be a successful platform? Share your thoughts in the comments.

“This launch is the culmination of the small business team’s 16-year history and takes the best of everything they’ve learned from their million+ customers.,” a Yahoo spokesperson tells WebProNews .

“For most retailers, an online store is crucial, but getting it started is an arduous task that can take weeks,” says Yahoo Small Business head Amit Kumar. “With Yahoo Stores, you can have an online store up-and-running and accepting orders in less than a couple of minutes. Our platform offers a seamless payment processing experience that is automatically PCI compliant, connecting you directly with a payment service provider in just a few clicks.”

Yahoo Stores gives businesses payment processing that’s automatically PCI complaint, connecting them directly with a payment service provider. It also includes “automatic SEO.”

“From day one, stores will have the same serving technology used on Yahoo.com, including relevant keywords in your website URLs, concise descriptions of a website’s content and more,” the spokesperson says.

It also offers new responsive storefront designs, themes, and style guides.

The offering also comes with live web insights fro mobile. Check it all out here.

Kumar appeared on Bloomberg TV to talk about the offering, noting that Yahoo Small Business already has over a million and a half small business customers and has processed over 65 billion dollars in e-commerce transactions.

The emphasis with the new Yahoo Stores is to simplify the flow for people who have never sold online, he said.

On what’s changed, he said, “It’s a mobile-first economy and heading towards it, and we want to be ready for it, [and] help our e-commerce merchants be ready for it. We understand how more and more people want to sell their wares, you know, handcrafted items, online, so we want to help them, but most importantly, we want to give our small businesses the same kind of tools that you would get in the offline world, so our small businesses will now be able to see people come into their store online, be able to interact with them, talk with them, [and] make sales.”

It also comes with services for growing businesses like advertising from Yahoo as well as products from Google, Facebook, and Amazon all built into one system.

As Bloomberg notes, Etsy did $1.35 billion in gross merchandise volume in 2013. Shopify did $1.68 billion. Yahoo is criticized for taking too long with its ecommerce revamp, as some of this money could have went Yahoo’s way.

Kumar responds, “When someone is starting their entrepreneurial journey, they might in fact start with an Etsy or even Amazon Marketplace for that matter, but you know, there comes a time when the association that you have as the buyer from these marketplaces is with the marketplace – not with the small business themselves. You mention Etsy, but you’d be hard pressed to name a specific seller in Etsy that you work with or you interact with or you love. That’s what we give. We are really the graduation ceremony.”

He also said Yahoo had the most stable platform on CyberMonday last year.

On the SEO promises, it’s worth noting, he said it’s not just on Yahoo’s search engine, but also on Google and Bing. He said their customers are not just Yahoo customers.

What do you think? Would you consider giving it a shot? Let us know in the comments.

Images via Yahoo

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • dustin77

    Too bad they still have the transaction fees. I’ve always wanted to try them for one of my projects but those fees are a deal breaker for me.

    • JH

      Agree and the fee to list in their directory which is non refundable if you are not accepted.

      • Max

        booooo – deal breaker for sure

  • yosef

    Stop your transaction fees and you get my business.

  • http://wp-admin.info John Mauldin

    In the end, I have always preferred to have a store on my own site. There is one cost for the theme (I use wordpress) and with the right theme, everything is automatic. Over many years, I have tested a lot of themes that have storefronts integrated into them and found that this is the best ever: http://bit.ly/1rIKm84
    All of you should know that regardless of what method you use to process payments, you are going to have to pay a transaction fee, there is no way around it. That is a cost of doing business and is inescapable, that is, of course unless you only take checks or money orders, etc. which means you won’t sell much, ever!

  • Jak Greene

    Transaction fees?
    No way, I might try without them.
    I prefer my own stores using wordpress.

  • FrankLuska

    “Yahoo is criticized for taking too long with its ecommerce revamp”, this quote says it all, Yahoo takes to long to do everything. For years i wasted my time with Yahoo, always waiting on the upgrade promises, that never or rarely ever came. The fees are extreme for high volume businesses. Developer mod’s are generally way over priced too. I finally wised up, used what i would have paid in fees (much, much less actually), to build full blown stores with Magento. Couldn’t be happier.

  • DH123

    I’ve used Yahoo for years for my website that is now a blog – the SEO is excellent, much better than other hosting companies. Also, you can use WordPress with Yahoo. I’m really interested to see where all of this goes.

  • http://www.search-group.com Sergey

    Today, there are a lot of tools for online stores, WordPress Themes, Plugins and Widgets: http://bit.ly/ShopThemes