Yahoo' s Acquisition Of Flurry Is Now Complete

Chris CrumBusiness

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Last month, Yahoo announced that it reached a definitive agreement to acquire mobile analytics firm Flurry. The company announced on Tuesday that the transaction is now complete.

"Together, Flurry and Yahoo will power more insightful analytics and relevant ads to create inspiring and entertaining mobile experiences," Yahoo said. "We believe the deal benefits customers of both Flurry and Yahoo. Yahoo will provide Flurry with the resources to accelerate the delivery of platforms that help app developers, publishers and advertisers succeed in mobile. Flurry will work with Yahoo to create more seamless, smarter mobile experiences."

"The mission and focus of the team will remain the same, and Flurry’s products will continue to operate and grow with Yahoo’s support," it added.

Flurry’s team will remain in San Francisco. Terms of the deal were not disclosed.

Yahoo says over half of its total monthly audience visits on mobile devices, and during Q2, over 450 million mobile monthly active users visited Yahoo (up 36% year-over-year).

Image via Flurry

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.