Yahoo Expands Local Listing Partnership with Dex One
Yahoo announced today that it has expanded its partnership with Dex One to allow listings on Yahoo Local. "This broadens the reach of Dex One’s local advertiser network, providing their clients with greater exposure in local communities and more consumers with detailed information on local businesses," a spokesperson for Yahoo tells WebProNews.
All businesses who advertise on Dex One’s DexKnows site will be able to show up in Yahoo Local search results. The expanded partnership doubles the geographic area covered by the original partnership, which started in 2007.
The original agreement covered the 14-state region where Dex One is the official print directory publisher for Qwest.
"Yahoo! is committed to helping local businesses unlock the potential of digital advertising," says Regan Senkarik, VP of Channel Sales at Yahoo. "Expanding our agreement with Dex One will provide their clients with greater exposure in local communities and more consumers with detailed information on local businesses."
"This strengthens a great strategic relationship with Yahoo! and broadens the reach of our local advertiser network," said Sean Greene, SVP of interactive at Dex One. "Through the network our clients’ online business information appears not only on DexKnows but also in prime locations on many of the Web’s most popular search sites, including Yahoo! Local."
On a somewhat related note, Yahoo today announced that its Yahoo Search Marketing advertisers can now begin their transition to Microsoft adCenter – a product of the Search Alliance between those two companies.