Yahoo and Bing: Look How Well Our Ads Are Doing

    February 23, 2012
    Chris Crum
    Comments are off for this post.

As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter.

The organic transition has already happened worldwide, and the ad platform transition is still in the process. In fact, the companies just announced that it’s rolling out in the UK, Ireland and France.

In a post on Yahoo’s Advertising Solutions blog, Yahoo is pointing to four recent studies from Efficient Frontier, Marin Software, Rimm-Kaufman Group (RKG) and Ignition One, and pulling out some points made in these about the momentum of the search alliance’s paid side:

According to Microsoft, the transition should be complete in the previously mentioned European countries by the end of April.

  • http://www.cheekygirlsapartment.com Cassy Mantis

    This sounds terrific. What is the cost involved? And should web content creators be more focused on the Yahoo-Microsoft alliance as a result, or is the Adense system just too superior? I would need to see more information and hear more opinions on this!


  • http://www.mymonavie.com/thrivikrama J Thrivikrama

    want the above site to appear on top priority in global search…please do let me know how do I leverage the above at the best cost.