Windows Phone 8: Nokia Caught Faking PureView Camera Ad

    September 7, 2012
    Zach Walton
    Comments are off for this post.

Windows Phone 8 is looking pretty great right now. Microsoft and Nokia really hit it out of the park on Wednesday morning when they announced the Nokia Lumia 920. One of the cooler announcements from the presser was that the Lumia 920 would feature an updated PureView camera for gorgeous pictures and video. It’s a shame that Nokia had to ruin such an exciting announcement with a faked ad.

During its presentation, Nokia showed the following ad to show off the image stabilization that the PureView camera makes possible. The technology is used to prevent the dreaded shaky cam from showing up in shot video or pictures.

Pretty impressive, no? Too bad a random reflection ruined the illusion. As you can see in the image below, there’s a full camera crew with high quality recording equipment reflected in the trailer’s window.

Windows Phone 8 Faked Nokia Ad

After being caught, Nokia issued an apology. They said in a blog post that the video was only meant to simulate what image stabilization is capable of. They also released a new video that shows what image stabilization really looks like. It’s still impressive, but not as impressive as the original video would have you believe.

In short, the Nokia Lumia 920 is looking to be a pretty amazing phone. The camera ad may have been faked, but it should still prove to be more than capable when shooting in shaky or low-light conditions. We’ll find out just how truly wonderful the Lumia 920 is this holiday season when Windows Phone 8 launches.

  • Ken

    I don’t have a problem with the ad. Nokia did what they did for the same reason that white glue is used instead of milk for cereal commercials (yeah, they do that — the cereal is probably made out of platic, too).

    The message wasn’t a lie. The camera is awesome. There were props and effects used to create the commercial and to that I say so what? I’m sure the girl on the bike was an actor, too (gasp).

  • jasper

    yes i agree with the previous comment .Lets not act surprised when a flaw like this happens.From white glue instead of milk,to ice tea instead of whiskey…thats just how the industry works,and i have no doubt in my mind that this lumia delivers what is being promised,so lets just let this one slide…ok?!

  • Vincent W

    What??? The girl on the bike was an actor? That does it!!! I’m buying an iPhone!

  • Actual Consumer

    Hello, all you Nokia shills. How much do you get paid for your comments?

  • WP7Mango

    Old news! Nokia has already apologised for it.

    What’s more important is that Nokia has also proved that the camera does in fact work as claimed. The hands-on reviews from the launch event all confirm that it really is an awesome camera.

    Nokia also invited The Verge to test the camera for themselves and again proved that it really is superior to all the other phones.

  • JJ

    The new Nokia is a fantastic device. Also on the coolness front it seems to excite young people. My kids (teenagers) can’t wait for it and aren’t even considering the new iphone – not because they spent their money for the last unnecessary “upgrade” but apparently these days owning an iphone is “blah” – it was always there, gma/pa/parents have it (guilty as charged). Comparing to Samsung (and Android by association) the sentiment is similar but from a slightly different angle: “you still have this virus-ridden copycat!?”. Interesting how a new school year in high schools and colleges could be used as a predictor of the upcoming market trends.