B2B Marketing recently released its Social Media Benchmarking Report for 2014, and pulled some key findings together into an interesting infographic.
It looks at the social networks and types of posts that B2B businesses are using, and what's working. LinkedIn has a sizable lead over Twitter, Facebook, YouTube, and Google+ in the "most used" department, and LinkedIn is helping these companies drive revenue far more than the other platforms, though it's second to Twitter when it comes to boosting brand awareness.
After many years of businesses facing this challenge, difficulty proving ROI is still the biggest challenge by far. Only 16% are able to demonstrate ROI completely or most of the time, though 44% said they can some of the time compared to 34% who said rarely or not at all.
Video was found to be the best performing content, followed by written copy, then images. The marketing team is posting to the social channels much more often than experts within the companies or the senior management team.
The entire report is for sale here.
Via Marketing Charts
Image via B2B Marketing