Twitter Launches Tailored Audiences From Mobile Apps

Chris CrumAdvertising

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Twitter announced the launch of tailored audiences from mobile apps, enabling advertisers to create targetable audience segments based on mobile app actions (like installs, purchases, or sign-ups).

This follows the recent news that Twitter would track which apps users have.

"Tailored audiences from mobile apps can help you drive the highest possible ROI in your app install and app engagement campaigns," Twitter's Kelton Lynn tells advertisers. "You can ensure that your ads are not displayed to users who have already installed your app. And you can augment tailored audiences from mobile apps with look-alike targeting to reach high-value users most similar to those who have your app installed."

"In app engagement campaigns, you can use tailored audiences from mobile apps to connect with users at specific stages of your app marketing funnel," Lynn adds. "For instance, you can target users who have installed your app but have not yet signed up or made a purchase."

Tailored audiences from mobile apps can be combined with others from lists, and website visitors. Segments are updated in real time.

If you're a user concerned about privacy, you can simply uncheck the box in your privacy settings next to “Tailor ads based on information shared by ads partners, just like always.

Image via Twitter

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.