Twitter Launches Scheduled Tweets (But Only For Advertisers)
Twitter announced on Monday that it is now offering tweet scheduling for advertisers. You can now schedule organic or promoted tweets for specific dates and times up to a year in advance, but you can only do so if you’re using Twitter’s ads products.
‘These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience,” says Twitter Ads product manager Christine Lee. “With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.”
If you go to the blue Tweet button in the corner on ads.twitter.com, you can create and schedule a tweet. There’s a new Creatives tab that you can use to create and manage scheduled tweets as well as Twitter Cards. This appears next to Campaigns and Analytics.
On the Creatives page, there’s a new tweet box from which you can compose a tweet and add a photo, location or card.
“Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message,” notes Lee.
You’ll see your account’s timezone, which will be the basis for your tweet scheduling.
All Twitter Ads users can take advantage of the scheduled tweets feature in any language that Twitter supports.