Twitter just announced a new ad offering aimed at small and medium-sized businesses. It's called Quick Promote, and lets advertisers promote their best performing tweets from the Tweet Activity dashboard.
"Since we launched our self-service ad platform in 2013, we’ve developed a range of products to help SMBs accomplish their marketing goals," says product manager Buster Benson. "Last year, we rolled out objective-based campaigns, reports and pricing to make it simpler for businesses to manage campaigns, while only paying for actions aligned with their marketing objectives. And in July, we made organic Tweet analytics available to help advertisers of all sizes improve their content strategy."
"Promoting a Tweet takes just a few clicks and your Tweet will automatically be targeted to users who have interests similar to your followers — the audience that is most likely to be interested in your message," Benson says. "Whether you’re Tweeting about a new product, promotion or blog post, Promoted Tweets can help you drive measurable business results. In fact, we found that users who see a relevant Promoted Tweet from an SMB are also 32% more likely to visit that business."
To use Quick Promote, log into the Tweet Activity dashboard, select the tweet you wish to promote, and chose a budget. Twitter will give you an estimate of the reach you'll see after you promote the tweet. It also enables you to watch engagement with the tweet in real-time.
The new feature is available to all SMB advertisers.
Earlier this week, Twitter announced Promoted Tweet syndication, which sees Promoted Tweets from advertisers appear on third-party websites like Flipboard and Yahoo Japan (with more to come).
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