Twitter @earlybird Account Teaches Us a Lesson in Tweet Proofreading

    July 20, 2010
    Chris Crum

A couple weeks ago, Twitter unveiled its @earlybird account, which is designed to provide followers with exclusive deals from the company’s advertising partners and other businesses. Last week, the account got into full swing, as it tweeted its first deal from Disney.

The second deal was made available today for a new 32-inch Vizio HDTV at Target for $349.99. However, some may have been disappointed or mildly irritated when they found out the code they were given didn’t work.

Leena Rao at TechCrunch points out that on just the second deal offered on this highly publicized account from Twitter, there was already a typo (which was at least corrected within 3 hours).

Twitter Earlybird account has unfortunate typo

These things happen. I’ve certainly had my share of typos (not to mention people pointing them out), but with such a new product, that advertisers are probably pumped up about, it’s a little embarrassing to have it happen so soon.

If nothing else, consider it a lesson that proofreading tweets is particularly important if you are using Twitter to push sales – especially if you are providing discount codes.