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TV Station Websites Generating More Revenue

TV websites see revenue boost

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More TV station websites are turning a profit in 2010 and many sites are increasing their content while dropping site features that may not be working well, according to a new survey from the Radio Television Digital News Association and Hofstra University.

Bob-Papper The survey found TV station websites have continued to see an increase in profitability, up 4.3 percent in the last year. Websites with bigger staffs are more likely to make a profit.

"These numbers suggest that, more and more, stations are deciding that certain web elements aren’t working that well for them  — or aren’t worth the effort — and they’re either scaling them back or not bothering with them at all," said survey director, Bob Papper, professor and chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University.

The survey found TV websites maturing. Text, photos, news video are now common on all TV websites. The use of audio, live cameras, recorded newscasts and blogs is increasing. However, streaming audio and podcasts have leveled off or declined.

Consistent with results from pervious years,, the largest stations tend to have the most complex websites. There are no significant distinctions based on network affiliation or geography.


TV Station Websites Generating More Revenue
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  • http://www.LAokay.com Adsense Publisher

    What I don’t understand is for the cable tv channels that are paid for, why would some people pay for cable when they can go online and go to the cable tv channel’s website and see the episodes for free?

  • http://priorityresults.com/blog/author/jlarranaga/ Jlarranaga

    My firm produces web content and feature stories for corporate clients and we’re always impressed when a TV station website picks-up one of our stories, because we get a boat-load of traffic and inbound links for our clients. Many stations are linked to other affiliate stations so the amount of traffic snowballs.

    It’s no surprise to me that they are profitable :)

    Jim

  • http://www.dress4less.com/ Margret

    What they can do for the prosperity of mankind?

  • http://www.arhitect-timisoara.com Guest

    TV stations websites businesses will grow more and more.
    And probably soon, more and more watching won’t be available for free. You pay, you watch.
    Instead of paying for cable we’ll pay for a bigger bunch of web TVs.
    Just a matter of time.

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