This Webmaster Changed A Page’s Internal Linking Structure, Recovered From Google’s Penguin Update

    June 25, 2012
    Chris Crum

Another webmaster has claimed to have recovered from Google’s Penguin update.

In a WebmasterWorld forum post (via Barry Scwhartz), member neildt said that they noticed a page they thought had been hit by Penguin, had returned to ranking for the keyword phrase they were targeting. “Now it’s either just a coincidence that it has returned, or it is due to the changes we made throughout our site for this page based on why we were hit by Penguin,” neildt wrote.

“Basically from the 24th April when we appeared to be affected by Google’s Penguin update, I took a totally random page that was affected and changed the internal linking structure that pointed to the page,” neildt wrote. “Before the 24th April this page would rank on page 1 of Google for ‘hotel name’ and ‘hotel name city’ as example phrases we were targeting. After this time, the ranking for those phrases was beyond page 30 of Google’s SERPS.”

“Until yesterday (Sunday 24 June) when I checked if these phrases had made any progress and there were some changes in Google’s SERPs,” neildt continued. “To my surprise we are ranking on page 1 for ‘hotel name city’ and page 3 for ‘hotel name’.

At this point, it’s unclear whether or not Google launched a data refresh for the Penguin update over the weekend. We’ve reached out to the company, and will update when we learn more.

Schwartz, who linked to the forum thread where this Penguin recovery is being discussed, says he has heard other rumors of a Google update, that may have occurred on Thursday night.

As far as Penguin goes, clearly it is possible to recover. You may or may not need to start with a freshly designed site, but make sure you’re in total compliance with Google’s quality guidelines. For more details on another recent recovery, read here.

When the webmaster from that story recovered, there had been a Penguin data refresh.

Image: The Batman Season 4 Episode 2 (Warner Bros.)


Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.