“The Dark Knight Rises” and Chrysler Join ForcesBy: Shawn Hess - June 15, 2012
Warner Bros. Pictures and Chrysler Automobiles are joining up to offer a new contest revolving around the July 20th release of the much anticipated third installment to the Dark Knight trilogy.
They’re calling the contest, “Imported form Gotham City”. To be considered, contestants must create a co-branded (Dark Knight & Chrysler) original television spot and submit it to the contest website. Three weeks from today, Dark Knight director, Christopher Nolan will choose the winning entry.
The winner will have their spot shown on national television, travel to Hollywood to put the finishing touches on their work with a professional editor, and fly out to New York City to attend the red carpet premier screening of The Dark Knight Rises.
Here’s what the press release said about the contest:
Contestants will have two weeks to create their “Imported from Gotham City” original commercial utilizing a suite of assets, including: Chrysler 300 car footage, film footage, and music stems from the trailer that contestants can remix for their spot. At the conclusion of the contest, a gallery of submissions will go live on Saturday, June 30, kicking off a four-day public voting period when fans can weigh-in on their favorite Gotham City collaboration.
The winning spot will be determined by a number of judging criteria, including public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning commercial on national television the week of the film’s release – watch for specific date and airing details to be announced shortly. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of “The Dark Knight Rises,” on Monday, July 16.
Playing off Chrysler brand’s “Imported from Detroit” advertising campaign, the contest pushes the realm of the user generated contest to a new level, allowing fans to take to the driver’s seat and test their creative skills within the world of Gotham City.
Apart from the winning Contest spot, Chrysler will unveil another 30-second, co-branded television spot titled “Imported from Gotham City” in celebration of the partnership with Warner Bros. Pictures. Directed by Stacy Wall, the spot was designed and shot to look and feel similar to the world of the “The Dark Knight Rises.” Featuring a 2012 Chrysler 300, the spot will make its broadcast debut on Tuesday, June 19, on the NBC network. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.
Dark Knight director, Christopher Nolan comments on the contest:
“We’re excited for the opportunity to tap into the creative community online and allow those who participate to showcase their talent and passion. We look forward to seeing what unique spots people produce,”
Saad Chehab, President and CEO of Chrysler Brand and Chrysler Group LLC also comments on the contest:
“The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice,”
The clock is ticking if you are thinking about entering the contest. It seems like rather short notice, but I’m sure there’s plenty of talented artists who can put something together worthy of winning the contest. To find out more visit www.importedfromgothamcity.com.
(Lead image courtesy of Article.wn.com)