Update: Amazon announced the completion of its acquisition of Zappos.com today. The Zappos management team will remain intact, and Zappos will operate independently with its headquarters in Las Vegas.
Original Article: Zappos CEO Tony Hsieh sent an email to Zappos employees today informing them that Amazon is becoming the only shareholder of Zappos stock. The following video from Jeff Bezos was also posted on the Zappos Blog:
At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
As this past year at Yahoo! has been my first year working for what I’d consider to be a large company, I’ve become more interested in strategies around running and operating companies efficiently. My past experiences have been with startups or small companies where a lot of the challenges that larger companies face don’t exist.
If you wanted to be logical, you might not stick a company or product name on any page more than once; after people learn what the subject is, there's little reason to repeat the fact. But if you want to be successful in terms of brand SEO, an entirely different approach is necessary.
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