It's one thing to join an organization; it's quite another to stick around. And anybody wanting to become and remain a member of the Yahoo Publisher Network should probably pay attention to some guidelines posted on the program's official blog.
Pick something - a Web browser, toothpaste, whatever - that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
Site publishers have wanted a faster payment method than waiting for snail mail to bring a check for their ad display earnings.
Yahoo! is trying to get its act together with regard to click fraud. The first fall out of Yahoo!'s efforts is banning of foreign site visitors from YPN ads. Yahoo! is intent on restricting internal ad frauds by barring visitors from certain countries from viewing the ads.
Options for adding content from Yahoo as well as contextual advertising for site publishers in its network recently became available to Yahoo Publisher Network users; and they are expanding the beta service to more publishers.