All Posts Tagged Tag: ‘Yahoo Japan’

Will Promoted Tweet Syndication ‘Torpedo’ Ad Creativity?

Earlier this month, Twitter announced Promoted Tweet syndication, which sees the company showing its ads outside of Twitter. Promoted Tweets appear on third-party services beginning with Flipboard (which now has a desktop experience in addition to its mobile apps) and Yahoo Japan. This is the example Twitter showed of a Nissan ad running in the Flipboard app: Rob Emrich, CEO …

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Yahoo Japan Expands Partnership With BrightTag

Yahoo Japan and BrightTag have expanded upon their strategic partnership , making Yahoo Japan the exclusive Japan market distributor of the BrightTag One platform. BrightTag says that through the partnership, Yahoo Japan’s dominant market position and its own patent-pending Server-Direct technology will create “a new standard for data collection and distribution across the entire Japan online media market.” That market, …

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