WebProNews

The Most Important Social Media Strategy for Making Money

Earlier this week, WebProNews reported on a study from WetPaint and the Altimeter Group, which indicated that brands who engaged with customers more through social media performed better financially.

Facebook, Twitter, & Wikis Really Do Impact the Bottom Line

Companies have long had problems putting numbers on social media marketing results. Wetpaint and the Altimeter Group have now released a study looking at how engagement with consumers through social media correlates with financial performance.

Top 10 TV Shows for Online Fan Engagement

Wetpaint has unveiled a new measurement tool for online engagement with TV shows, as opposed to simply monitoring viewership. It's called the TV Fandex 100, and leverages data aggregated from multiple sources, which Wetpaint calls the most relevant, real-time, and reflective of fans’ passions. This includes a mixture of search, social media, and fansite activity supplementing Nielsen rankings.

GeoCities Users Get a Bailout From Wetpaint

You may have read that Yahoo is closing the door on GeoCities. This was announced a week ago after about ten years of Yahoo ownership. "We have decided to discontinue the process of allowing new customers to sign up for GeoCities accounts as we focus on helping our customers explore and build new relationships online in other ways," GeoCities noted.