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WebProNews interviews Articles

Threats to Expect in Mobile, Social, Location and Email in 2011
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It’s getting late in the year, and it’s about time to start looking forward to 2011. While we can speculate about a great many topics, few trends are going to be as important to anticipate as those related to security. We asked an expert in the field about some of the things he is anticipating. WebProNews interviewed Paul Wood, MessageLabs Intelligence Sr. Analyst at Symantec Hosted Services about what businesses and consumers can expect to deal with in order to stay secure over the next year. 

Recipe for a Blog That Doesn’t Suck
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Who’s Got the Time for All This Technology?
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In a recent article, we asked how business owners and CEOs can keep up with new technologies and strategies in the digital age. It’s a topic we discussed with a few people at Pubcon in Las Vegas. 

Social Media and Blogging: The Common Sense Approach
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Check-In Apps Add Key Relevancy Factor to Your Marketing
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Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets. 

Are check-in apps just a fad? Tell us what you think.

Clicks But No Conversions? It’s the Landing Page Every Time.
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Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization. 

Why Landing Page Optimization is Critical

Tips For Increasing the Chances of Customers Buying From You Online
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In the fast-paced digital age where everyone wants a piece of that sweet Internet money, competition for small businesses is greater than ever. Fortunately there are  more tools available to small businesses than ever as well. Still, there are so many factors to consider, and so little time. 

WebProNews sat down with Paul Boisvert of Yahoo Small Business to talk about some things that small e-commerce companies are doing wrong and how they can improve their approaches to ultimately get more sales. 

Splitting Up Your Social Strategy for Better Results

Marketing is about achieving goals, and that goes for social media marketing as well. In fact, you might say it’s about "micro goals". At least that’s what Jennifer Evans Laycock, President of SugarSpun Marketing says. 

Rich Skrenta Talks Blekko as “The Third Search Engine”
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If you follow the search industry closely, or even just tech news, you’ve probably heard that there’s a new search engine in town, from the co-founder and former CEO of Topix and NewHoo (which went on to become The Open …

How Can Business Owners and CEOs Keep Up in the Digital Age?

How does a business owner know what online marketing strategies to choose from? There are seemingly new tactics, new ideas, and new tools coming out every day, and most companies simply don’t have the resources to jump right into every …

Keep it Here for Live Coverage of PubCon This Week

More WebProNews Videos PubCon Las Vegas gets started tomorrow (at least content-wise), and promises to deliver  tons of great information about social media marketing, search engine marketing, etc. WebProNews will be covering the event with many exclusive interviews with speakers …

Why Email Marketing Still Trumps Social
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Social media has been at the center of marketers’ attention for years now, as many still grapple with finding their ideal strategies. There’s no question that social media has opened up many new doors, and should not be ignored.  That said, email marketing is still one of the most effective channels. 

Have you had more success with social media or email marketing? Comment here.

Chris Brogan Talks Online Video’s Ongoing Evolution

Online video has come a long way in the last few years, and it’s only going further. With the release of new devices and formats, online video content production is going to do nothing but grow. WebProNews recently spoke with Chris Brogan, popular social media guy, President of New Marketing Labs and part of the Pulse Network, about where it’s all heading and where it already is.

New Media is Like Ostrich Meat. Eventually, Your Kids Will Grow Up Eating It.
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WebProNews recently spoke with popular radio and podcast personality Adam Carolla. After being fired from his radio show, he started a podcast and after just two weeks, it reached 2.4 million downloads. Some people consider him a pioneer in podcasting, but he doesn’t seem to really think of it that way. "I was doing a radio show, and then they fired me," he says.

Keep Learning & Get Help From Friends to Improve Your Social Strategy

One of the many challenges of corporate social media is that it never stops evolving. New tools, applications, features, and strategies emerge just about every day. It can be tough keep up. That’s why constantly learning has to be part of the strategy as a whole.

Thinking of Check-Ins As Searches That Aren’t Going to Google
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Businesses are still struggling with finding the right social media strategies, let alone strategies for check-in apps like Foursquare, Gowalla, and the recently launched Facebook Places. WebProNews spoke with Lawrence Coburn, CEO of geolocation app provider DoubleDutch about where this industry is headed and what it means for businesses looking to take advantage.

Is Social Media Part of Your Corporate Culture?

WebProNews recently spoke with C.C. Chapman, founder of Digital Dads, Co-author of Content Rules, and self-described Boston Media Maven. He says, "Social media has to be ingrained in you culture. All the tools in the world aren’t going to save you."

Unplugging From Social Media and Getting Social (And Original)
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