Most of the SEOs were amazed by reading the article written by Skip Chilcott, Sr. Product Manager of Microsoft.

A 404 “page not found” error shows a problem happened when someone tried to reach a web page. Webmasters should reach for the opportunity to make those occasions work for them, not against them.

Microsoft’s Live Search behavior should yield more information to site publishers as the company took its Webmaster Tools out of beta and tweaked them with some new features.

Web analytics pro Rich Page suggested five free tools for the analysis needs of webmasters everywhere.

The search engine thinks the apocryphal talk about webmasters being able to wreck their competitors by creating bad links to them is just a bunch of talk.

Punishing a visitor from Google with a subscription login page, where the visitor expected to find content based on the search result, could draw a penalty from the search ad company.

301 redirections will help Google find your site if a move to a new domain, as they reminded webmasters with some helpful moving tips.

Matt Cutts says an internal discussion over how to treat the NOINDEX tag has the company debating the best way to handle pages using it.

Don’t buy paid links! Paid links are bad! Don’t cloak either. Search engines don’t allow it. You’ve all heard this before right?

>>> What are your thoughts on paid links? Do you agree with Google’s hard line? Comment here…