WebProNews

YSM Webinar: 2007 Holiday Consumer Overview...

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Free YSM Webinar and More For Your Holiday Campaigns

The ever thoughtful Yahoo! Search Marketing team has a blog that informs of a Webinar where you can get help to make the Most from your holiday campaigns, all for FREE! Besides, also available are numerous resources through which you can manage your holiday campaigns better.

Increasing Webinar Attendance

I received an email (actually a comment to one of my posts on typical webinar attendance rates) asking for advice and suggestions on how to improve attendance rates for training webinars. This email came from a vendor who works with independent franchise operators who sell the OEM's portfolio. He said he wanted to train them, get their attention, and motivate them to sell his services.

A Webinar at a Tradeshow?

What if you organized a trade show and sold booth space to vendors, advertised the event, got a few thousand people to register... And then nobody showed up? If you were using Unisfair Virtual Events, you'd be perfectly happy.

Using Numbers for Effective Presentations

My friend Darcy at Fair Isaac Corporation shared a fascinating tip with me for making more effective presentations. This is something I had never really thought about. He says that publishers have long been aware of the power of numbers in grabbing people's attention. Think about titles of popular books such as "1,000 Places To See Before You Die" and "The 7 Habits of Highly Effective People." Television does it with their countdown shows and websites do it with lists: "AFI's 100 Greatest American Movies" or "VH1's 100 Greatest Kid Stars."

Vendor Thoughts On Cisco & Web Conferencing

When Cisco made its announcement about purchasing WebEx on March 15, competing web conferencing software vendor iLinc rushed out a press release the following day, talking about the news from their perspective. This got me wondering what other vendors might have to say about theshakeup in the market. I decided to contact several of them in different niches of the industry and see what they felt like sharing.

Tom Blue - A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM... the company that makes the ubiquitous BlackBerry handheld communications device).

SEMPO's SEO And Legal Issues Webinar

As a growing search engine marketer, there may be some legal issues you need to be aware of that you may not be. However, when it comes to legal issues, ignorance is no excuse.

Vendors For Webcasting Services

Jen submitted the following question as a comment to an earlier post:

Web Analytics Tool Evaluation

Tracking People not Behaviors