WebProNews on Facebook
Wall Street Journal
Big Changes in Google's Sales Department
By Chris Crum - Thu, 05/21/2009 - 09:58
Earlier this year, Google laid off about 200 employees in the sales and marketing department. Head of Sales, Tim Armstrong also left the company to become CEO of AOL. Armstrong then got Senior Google sales executive Jeff Levick to go with him.
Wall Street Journal Gives Employees Social Media Rules
By Chris Crum - Thu, 05/14/2009 - 09:17 1 comment
We've seen newspaper publishers forbid employees from accessing social networks before. The Wall Street Journal is not restricting access, but they are restricting how social networks are used by their employees.
Will Micropayments Work for the Wall Street Journal?
By Chris Crum - Mon, 05/11/2009 - 09:48 3 comments
The Wall Street Journal Online will reportedly be launching a micropayment model for content this fall. Some other news publications appear to see this is a brilliant move, but asking people to pay for content on the web will draw its share of skepticism.
WSJ Managing Editor Robert Thomson says, "It's a payments system -- once we have your details we will be able to charge you according to what you read, in particular, a high price for specialist material."
Old Figures Being Used For Marketing Reports
By Frank Reed - Tue, 05/05/2009 - 09:16
As I looked through the
Big Publishers Want Special Treatment from Google
By Chris Crum - Mon, 03/30/2009 - 18:39 4 comments
Update: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.
More Confirmation of Paid Twitter Accounts
By Chris Crum - Thu, 03/26/2009 - 15:37 16 comments
You've heard endless rumors, speculation, and theories as to how Twitter will monetize itself. Biz Stone has now confirmed Twitter will be launching its own fee-based services this year after watching others make money of Twitter themselves. The Wall Street Journal Reports:
The True State Of Online Advertising, If There Is One
By Frank Reed - Thu, 02/26/2009 - 10:51
If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?
Too Much Content Bad for Online Advertising?
By Chris Crum - Tue, 02/17/2009 - 10:27 3 comments
Could the enormous amount of content on the web be hurting online advertising revenue? That is exactly what is happening according to the Wall Street Journal.
The largest contributor to this is probably user-generated content. With everyone and their mother pushing out content (like the incredible number of videos of some guy playing guitar in his room on YouTube) with incredible frequency, the market is becoming saturated.
News Corp Bleeding Revenue Going Into 2009
By Janet Meiners - Fri, 02/06/2009 - 14:41
Newspapers and traditional media are bleeding profits and jobs. It’s one of the hardest hit sectors, so it’s not as if they couldn’t see this coming. But News Corp’s CEO Rupert Murdoch says it’s even worse than he thought. The company just announced they are writing off $8.4 billion of losses.
iEntry 10th Anniversary
RSS
Newsletter
Advertising












