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Voters Articles

Young, Female, Democratic Voters Wanted to Share It on Facebook Young, Female, Democratic Voters Wanted to Share It on Facebook
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If you logged onto Facebook on election day, you probably remember that the social network did their part to get out the vote by displaying a big voting reminder above U.S. voters’ news feeds. “It’s election day, VOTE!” it said. …

The Electorate Isn’t Completely Uninformed, and We Can Give Some Credit to Facebook The Electorate Isn’t Completely Uninformed, and We Can Give Some Credit to Facebook

The pessimist inside every participating member of a democracy thinks that the electorate is full of completely uniformed voters who will pick candidates based on their tie color, much like a disinterested sports follower will pick March Madness teams based …

Google Makes It Easy To Stay Informed During This Election Year Google Makes It Easy To Stay Informed During This Election Year

The Internet played a pretty big role in the 2008 presidential election. That role is expanding even further during the 2012 election and major Internet players are helping you, the voter, to stay informed on the latest trends and announcements. …

Voters Trust Candidates With Deeper Voices More Voters Trust Candidates With Deeper Voices More

Candidates with lower-pitched voices may get more votes in the 2012 election. A new study by biologists and a political scientist shows that both men and women prefer political candidates with deeper voices. The results also suggest that biology — …

Candidate Web Sites As Effective As TV Ads

Two national studies of political consultants and American voters indicate that candidate Web sites are almost as effective for reaching loyal base voters as network and cable television ads.

Twenty-five percent of political consultants said a candidate’s own Web site was effective for communication with base voters while 26 percent said television and cable ads are useful. Close to half (46%) said the best way to reach base voters is with email, followed by direct mail, events and phone.