Viral marketing Articles

Tips for Getting Found in Real-Time Searches
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Update: Now the game is really on with Google rolling out real-time search results into regular search results pages.

Original Article: Real-time search is still an emerging concept. At this point, using a real-time search engine will bring you results by time/date. This doesn’t always cater to relevancy, which is why there is still a lot of work to be done in this field.

New Bing Commercial Inspired By The Shining
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Microsoft must be really into Halloween this year, as they’ve relesaed two "Halloween oriented" commercials for their latest search engine, Bing.

Online Marketing Leads Paranormal Activity to Wide Release
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Paranormal Activity is a movie that has made its way to a wide theatrical release this weekend as a result of some clever online marketing. The movie is described as a "Blair Witch"- type film, in that it is told through fake "realistic" video footage. This is a cliché that has been used numerous times in the horror genre.

The film boasts some pretty bold quotes from some well-known sources. For example:

Fanning the Flames of the Viral Marketing Fire
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Social news is the largest source for igniting campaigns, according to Greg Finn, Director of Internet Marketing at 10e20. This was discussed in a session called Igniting Viral Campaigns: Leveraging Consumer-Generated Content at the Search Engine Strategies conference in San Jose.

NBC Pounding YouTube Motherlovers
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Saturday Night Live fans were treated to a special Mother’s Day collaboration from pop star Justin Timberlake and resident viral video maven Andy Samberg. But if fans wanted to share that video with others, YouTube was not on NBC’s approved sharing list.

General Electric lawyers must have been very busy Sunday with DMCA takedown notices flying at YouTube and YouTube users so fast they must have developed some sort of script just for that purpose. As of today, what used to be uploads of “Motherlover” are now notices of deletion.

Casio’s Money Shot Too Hot For YouTube
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Usually viral videos are meant to be seen, spread around, stir up the hive. But a pair of videos meant to promote Casio’s new Exilim C721 phone proved too hot for YouTube and were subsequently yanked. Or is this just part of the grand viral scheme?

Tweeting For Tacos
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It’s sort of a digital/real world combo imitation of Nick and Norah’s Infinite Playlist; instead of trying to find a band, people in L.A. are trying to find a Korean taco truck, latest locations tweeted, of course.

You’ve Got it Better Than Ever For Viral Marketing

Nobody ever said that viral marketing is easy. Well, somebody probably said it, but if it were that easy, everybody’s viral campaigns would be wildly successful, and unfortunately, that is just not the case. For every successful one, there are probably thousands of campaigns that just don’t catch on.

Viral Marketing On The Cheap
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Marketers everywhere face problems including mute buttons, ad-blocking software, and steep prices.  Advertising that folks actually like and spread on their own is pretty special, then, and so Barry Schwartz recently discussed Blendtec’s "Will It Blend?" campaign in the context of viral marketing.

Top Mobile Searches, Viral Videos of 2008
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Tis the season for top ten lists and year-in-review reporting. Not to be left out, AOL released an extensive list of Internet chart-toppers, this one focusing on mobile search and Web video in addition to top overall searches.
Top Mobile Searches, Viral Videos of 2008

Virgin Launches Strip2Clothe Charitable Campaign
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When we moved last month, my wife and I toted out 43 garbage bags of clothing we culled from our closets to donate to charity—some garments, a little shamefully, with the tags still on them. I’ll let that act serve as rationale enough for not sending Virgin Mobile a video of myself stripping—although Chris Farley’s got nothing on me as far as moves go.

JC Penney Bangs Out Ad Controversy
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It’s not true there’s no such thing as bad publicity, but it is true that not all "bad" publicity is bad; sometimes bad (better, controversial) publicity plus free plus plausible deniability is a winner. Also true: teenagers have sex, always have, and parents aren’t thrilled about that.

Clinton Advisor Fights In YouTube War Room
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Decide which is worse: Doctoring a video and posting it online to smear a political figure; or said political figure threatening libel suits against news organizations for even talking about it.

Luckily, he’s not up for election—well, not technically.

SEG’s Small Business Conference

SEG conducted their Small Business marketing Unleashed Conference in Houston this the last couple of days.

They posted recaps to a lot of the sessions. Here are the ones I found particular good and interesting:

1. Unleashed: Blogging for Businesss

on the topic of company blogging, thought this post fit well:

Examples of Great Company Blogs

Small Business Marketing Unleashed: Viral Marketing

Jennifer Laycock, Editor-in-Chief, Search Engine Guide gave a presentation about viral marketing.

Recognizing the Best SEM Posts

Learning all there is to learn in Search Engine Marketing is no easy feat.

There’s no real text book, and if there was it would be outdated right after it was published I’m sure. The best place to get the best information in Search Marketing is from immersing yourself in the blogs of SEO and SEM.

Utilizing Social Networks to Make Your Posts Viral

This article talks about how social networks can make a post go viral – or spread like crazy.

It focuses specifically on the biggest social networks – MySpace and Facebook. Facebook tends to be a bit more technical – allowing you to utilize apps to spread the word. They also attract different types of people.

Online Or Off, Star Power Overrated

Getting an A-list blogger to endorse your product isn’t all it’s cracked up to be, according to new research. And, according to another research paper, getting celebrities to endorse political campaigns can backfire.

Delivering a Proficient Viral Marketing Message

Sometimes the turn of a phrase or even just the lack of a single word can be all the difference between delivering a powerful and highly proficient viral marketing message or missing the boat entirely. Gord Hotchkiss has recently posted an excellent breakdown of what turns a rumor or message into that successful viral entity all marketers hope for.

Making Link Bait Work For You
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Link baiting. You’ve heard of it, most likely, but maybe are at a loss as to how it works or how to make it work for you. In this article, we explore both the search and social aspects of link bait, what it is, and how it can be approached.

When Viral Marketing Turns Epidemic

Does anybody out there use Yahoo Messenger’s chat rooms?  If your answer is “not anymore” you’d be in the majority.  If your answer is “yes,” then you’re probably a viral marketing robot.