At the SES New York Session "Igniting Viral Campaigns" Bill Hanekamp, CEO, The Well talked about what to do to start a viral campaign.SES New York is here again, and WebProNews is there to bring you reports and videos from the Big Apple. Enjoy our coverage this week.Hanekamp said to give something to people that they can talk about. Build a microsite with content that entertains, is relevant, timely and exclusive. Get people to engage and get them involved.
This week WebProNews is at SES Chicago covering the conference. Stay here for all your SES coverage.
In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of SEO people, because I'm a marketing guy."
He said the content you provide should be:
1. Entertaining
2. Relevant
3. Timely
4. Exclusive
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