WebProNews

A "Whopper" of a Marketing Campaign

I am impressed with Burger Kings latest marketing campaign, which combines both Television and the Internet advertising, and includes elements of viral marketing and social proof.

SES Round-up

Jolina and Mike had a great time at the Search Engine Strategies conference in Chicago. Not only is it the windy city, but a festive, cold and snowy one too by the sounds of it.

Delivering a Proficient Viral Marketing Message

Sometimes the turn of a phrase or even just the lack of a single word can be all the difference between delivering a powerful and highly proficient viral marketing message or missing the boat entirely. Gord Hotchkiss has recently posted an excellent breakdown of what turns a rumor or message into that successful viral entity all marketers hope for.

SES - Ignite Viral Campaigns

Igniting Viral Campaigns: In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about. Moderator: Rebecca Lieb, Vice President & Editor-In-Chief, The ClickZ Network

SES Chicago: Igniting Viral Campaigns

This week WebProNews is at SES Chicago covering the conference. Stay here for all your SES coverage. In the session "Igniting Viral Campaigns" Bill Hanekamp, CEO of The Well got things started by saying, "I get really nervous in front of SEO people, because I'm a marketing guy." He said the content you provide should be: 1. Entertaining 2. Relevant 3. Timely 4. Exclusive

The Danger of Aggressive Ad Placement

When I did a recent Q&A thread one of the recurring themes with sites that were struggling was AdSense ads positioned above their content. Many websites are never given the chance to grow because they monetize too aggressively and look to spammy to enjoy the benefits of organic growth and community building.

The Hidden Online Guinness Ad

Guinness has added a little twist to its latest advertising campaign and have hidden it online somewhere for someone to find.

Google, Hollywood Need To Figure Out Video

Google isn't the only company that has to determine the best way to protect copyrighted video; the movie and TV studios have to come to grips with a way to let people share content, or forever kill the ability to monetize it online.

Viral Marketing Not As Contagious As Thought

When it comes to viral marketing only 15 percent of advertisers reached the goal of prompting consumers to pass along their messages for them in the past year according to a new report from JupiterResearch, "Viral Marketing: Bringing the Message to the Masses."

Why Everyone Hates To Love Technorati But Still Does

For all of the criticism about Technorati's inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked.