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UK Articles

British Rail Operator Tweets Delays
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In what appears to be a first for a British rail transport operator, Twitter is being used to disseminate information to travelers concerning delays and changes to train operations.

Kentucky Basketball is Twitterific
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When someone says the name University of Kentucky basketball, what’s the first thing that comes to mind? 7 National Championships, all time winningest program , tradition, Adolph Rupp, Twitter… wait, did I just say Twitter?

That’s right, these days it almost seems like whenever people talk about UK, the famed micro-blogging site is involved somehow.

Reports: Hulu, YouTube Set To Make Headway In The UK

If Hulu and YouTube have their way, it may not be long before UK citizens are spending a whole lot more time in front of their computer screens.  One fresh report says Hulu will possibly launch in the UK this September, while another claims YouTube is close to sealing some deals over full-length UK TV shows. 

UK Consumers Fear Online Shopping
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Almost one in three Internet users are not shopping online in the UK due to lack of trust, according to a new report from the Office of Fair Trading.


John Fingleton

Of these Internet users, 30 percent identified a lack of trust as the main reason for holding them back, while 20 percent cited fears over personal security and 15 percent said they did not trust companies that sell online.

UK Report: Top 10 Brands Account For 45% Of Web Time
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The ten most heavily used Web brands in the UK have it pretty good.  Insanely good, as a matter of fact.  A new report from Nielsen Online indicates that these ten brands (which were looked at along with 7,625 others) account for 45 percent of all UK Internet time.

Mobile Advertising Booming in Britain

Despite being a nascent industry in tough economic times, mobile advertising in the UK is growing at a faster rate than previously expected.

The IAB and PricewaterhouseCoopers research demonstrates that mobile advertising has experienced an impressive and steady growth in the UK in an overall declining market. In 2008, as more brands trialed and embraced the medium, spending increased by a whopping 99.2% to $44 million. 

Hulu Starts Offering More International Content
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After a long period of focusing on American content, it looks like Hulu’s going global.  One fresh deal has netted the site shows from the UK, while another partnership will result in the sharing of Bollywood films.  Plus, movement in the opposite direction – Hulu allowing access overseas – is being discussed.

UK Email Ad Campaign Banned
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An email ad campaign promoting the British film "Shifty" has been banned by a UK advertising watchdog for being "irresponsible."

UK Gvmt May Take Cues From Wikipedia, Google, MSFT

Parts of the UK government may start to take after some ultra-popular websites and online services if David Cameron has his way.  Cameron, the leader of Britain’s Conservative Party, directed nods toward Wikipedia, Google, and Microsoft in a recent speech.

eBay Warned About Misleading Ad
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A British advertising watchdog has told eBay to stop claiming it offers brand new items for 25 percent less than retail stores.

The Advertising Standards Authority (ASA) said Wednesday, that eBay’s posters claim a 25 percent discount was misleading because it did no provide enough details of how the comparison pricing was conducted.

eBay hired a third party company to compare prices on certain items sold on its site and at major British retailers Debhenhams and John Lewis.

Paid Search Down, Social Media Up in the UK
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Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.

Ask Brings Back Jeeves
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The search engine formerly known as Ask Jeeves, which has more recently gone by Ask.com has decided to bring the beloved butler back, at least in the UK (though his look is slightly updated). The company says that it knows from research that customers "love Jeeves and strongly associate him with providing answers. "

If you ask Jeeeves why he’s back, he’ll tell you:

Google Accused Of UK Tax Avoidance
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It’s well known that big corporations employ brilliant accountants in an effort to save money at every turn.  Google seems to have been caught doing some less than up-front things, however, as the search giant’s been accused of routing revenue through Ireland in order to avoid a big UK tax bill. 

EU Probes UK Over Internet Privacy
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The European Commission said on Tuesday it is taking legal action against the United Kingdom for not adequately protecting the privacy of British Internet users.

EU Telecoms Commissioner Viviane Reding said the action had to do with how Internet service providers used Phorm technology to send users targeted ads based on the sites they visited.

YouTube Was Helping The Music Industry In The UK

Will PRS Dispute Hurt Sales?

UK Online Shoppers Want Sales

UK retailers are benefiting online from the beginning of spring sales. Accroding to research from Hitwise, UK Internet visits to sites in the shopping and classifieds category increased by only 0.9%, while the "traditional" category, which features UK High Street department store sites like John Lewis, Debenhams, Littlewoods, etc. saw an increase of as much as 21%.

Many of these sites saw their first big increase since the Holiday Season. This is illustrated in the following graph:

Drop in Email Marketing Performance Among British Retailers
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If there’s ever been a time when email marketers need to be on the ball with their communication, it’s right now. Consumers are harder to part from their cash and the competition for sales is hotter than ever. However, dotMailer’s annual benchmark study, “Hitting the Mark”, shows that the overall email marketing performance of the U.K.’s leading retailers is actually down on last year.

Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main adCentercompetitor."

UK Online Publishers Predict Digital Revenues Will Grow 16% In

UK online publishers predict their digital revenues will increase by 16 percent this year, according to an annual census survey by the Association of Online Publishers (AOP).

The census was carried out from February 9 to March 2, against the backdrop of economic uncertainty.  Digital publishers remain pragmatic about their long -term future of their businesses with 63 percent of online publishers planning to increase their digital investment this year, while only 7 percent anticipate a decrease in investment.

UK Online Publishers Predict Digital Revenues Will Grow 16% In

UK online publishers predict their digital revenues will increase by 16 percent this year, according to an annual census survey by the Association of Online Publishers (AOP).

The census was carried out from February 9 to March 2, against the backdrop of economic uncertainty.  Digital publishers remain pragmatic about their long -term future of their businesses with 63 percent of online publishers planning to increase their digital investment this year, while only 7 percent anticipate a decrease in investment.

UK Online Publishers Predict Digital Revenues Will Grow 16% In

UK online publishers predict their digital revenues will increase by 16 percent this year, according to an annual census survey by the Association of Online Publishers (AOP).

The census was carried out from February 9 to March 2, against the backdrop of economic uncertainty.  Digital publishers remain pragmatic about their long -term future of their businesses with 63 percent of online publishers planning to increase their digital investment this year, while only 7 percent anticipate a decrease in investment.