WebProNews

Tweens Prefer iTunes To P2P

We're not sure we believe it, but a new study by the NPD Group claims that purchasing music from Apple’s iTunes Store is more popular with tweens (kids 9-to 14) than "illegally"  downloading music. The report says 70% of tweens now use legal services with iTunes grabbing 49%, Limewire still commands 26% and MySpace is used by 16%.

Tweens Mobile Usage

When it comes to mobile media 35 percent of tweens own a mobile phone according to a study from Nielsen, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens."

Sears Launches Shopping Site For Tweens

Sears has launched a virtual shopping site that is aimed at tweens.

Teens Lead On Tech, Tweens Follow

Teenagers 17 and older are leaders when it comes to adopting new technology and are twice as likely to be early users of some key new technologies as younger teens according to a JupiterResearch report "Teens and New Technology: Understanding the Adoption Cycle".